Insanely Simple

The Obsession That Drives Apple's Success

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Insanely Simple

By: Ken Segall

Narrated by: Ken Segall

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About this listen

Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.

Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.

Forecasting & Strategic Planning

Management & Leadership

Organisational Behavior

Workplace & Organisational Behavior

Business

Management

Leadership

Software Development

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Most relevant

Great book but just adding chapter names will go a long way in helping the listener. It seems to be the norm that most audiobooks come with no text but please don’t tell me it’s a copyright issue because every sampling would display the toc for free.