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Contagious

Why Things Catch On

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Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Consumer Behavior & Market Research Marketing Marketing & Sales Social Sciences Advertising Thought-Provoking Business Content Creation
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Like the title said, it tries to explain why. But it doesn't explain how. I also think that in many cases it tries to reverse engineer the success, but that's might not be exactly how things happened as there can be other factors.
Anyway it's a good short book that I recommend

Good short book

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Liked that the examples are practical.
Easy to follow. Very interesting, that they are memorable!

Practical

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I got loads of campaign ideas from this book. Great reader too. Perfect on 1.25x the speed.

Incredible food for thought

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This book was absolutely EVERYTHING I needed to hear before launching my new business. Very clear, very evidence driven, and very practical. If you are looking to understand how to get your business to catch on, get this book now! 🙌🏻🙌🏻🙌🏻

Thank you Nipsey Hussle!

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I have listened about 4 times and have drawn some great information. The idea of important elements in 'STEPS - Social Currency, Triggers, Emotional arousal, Practical Value and Storytelling' Is very well outlined. Only dropped a star as would have liked some more info on the neuroscience side of things and a few more diverse case studies.

Excellent book, the STEPS outline is very useful

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