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Architect and Entrepreneur

A Field Guide: Building, Branding, and Marketing Your Startup Design Business

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Architect and Entrepreneur

By: Eric W Reinholdt
Narrated by: Eric W Reinholdt
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About this listen

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

The problem:

Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.

If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.

The solution:

Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.

It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.

Questions about:

  • Start-up costs
  • Business models (old and new)
  • Marriage of business and design
  • Mind-set
  • Branding and naming (exercises and ideas)
  • Internet marketing strategies
  • Passive income ideas
  • Setting your fee
  • Taxes
  • Standard operating procedures (SOPs)
  • Securing the work
  • Client relations
  • Software
  • Billing rates
  • Contracts

Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.

©2015 Eric W Reinholdt (P)2016 Eric W Reinholdt
Business Development & Entrepreneurship Marketing Marketing & Sales Small Business Business
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Would you recommend this audiobook to a friend? If so, why?

This is a very useful and well written exploration of the architect's role in the business, design and digital worlds.

What was one of the most memorable moments of Architect and Entrepreneur?

Too many to list - I am on my second listen.

Was this a book you wanted to listen to all in one sitting?

It is a book that can be visited again and again. The book contains many useful lessons for architects and businessmen.

An excellent, insightful book for architects

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Chapter 7 is my favourite as it shares some great deep insight. Great book this one

Thanks for the wisdom

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If you're contemplating starting up a practice, then give this a listen. Many good tips, laid out in a pretty simple format.

A very helpful read.

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What made the experience of listening to Architect and Entrepreneur the most enjoyable?

This is a modern and forward-looking architectural business strategy resource. The book provides a play by play roadmap for creating a (economically) sustainable practice.

What was one of the most memorable moments of Architect and Entrepreneur?

The idea of moving (or supplementing) your architectural business from a service model to a product business model is highly enlightened and something that addresses the inherent flaw of most firms; service businesses rely on you being in the office and on the drawing board to make money.

An essential book for all architectural practices

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Whether you're just starting up or looking for a fresh view of current practices, this is an excellent audio book. Extremely upbeat and motivating.

Excellent perspective.

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