Apple cover art

Apple

The First 50 Years

 Preview

Get 30 days of Standard free

£5.99/mo after trial. Cancel monthly.
Try for £0.00
More purchase options

Apple

By: David Pogue
Narrated by: David Pogue
Try for £0.00

£5.99 a month after 30 days. Cancel anytime.

Buy Now for £19.83

Buy Now for £19.83

LIMITED TIME OFFER

£0.99/mo for 3 months - terms apply. Offer ends 31 August 2026.
This book lavishly illustrates the first 50 years of Apple’s history through stunning, full-color photographs.

Instant New York Times Bestseller

In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.

Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched. Engineering History History & Culture Technology Software Programming
adbl_web_anon_alc_button_suppression_t1
All stars
Most relevant
Very interesting until the last couple of chapters because the exorbitant price of Apple devices was glossed over.

worth buying

Something went wrong. Please try again in a few minutes.
Thank you David. A brilliantly researched history of Apple. And a few sidebars 🖥️ a long the way.

Brilliant

Something went wrong. Please try again in a few minutes.
It’s not easy to summarize the 50 year history of anything, especially not a company like Apple. The stories and details are endless – what to write and what to leave out? How deep shall we go, how much technical details, how much on the human interest side of thing?

David Pogue faced the challenge and did a very good job! There is enough nitty gritty details here to satisfy the most hardcore Apple enthusiast. But it is also easy to read (or listen to) so that anybody who just wants the "big picture" doesn’t feel like it’s a party they were not supposed to be invited to.

Excellent read! This book held me company for a very long drive and I could not recommend it more!

Fascinating and well written

Something went wrong. Please try again in a few minutes.
Loved this book funny and informative with brilliant insider information that you just don’t get anywhere else. Definitely some sad moments but well covered and along with the funny moments and side notes an excellent book.

Brilliant

Something went wrong. Please try again in a few minutes.
A fantastic insight to Apple. A must for any Apple fan. Listen to it again and again

Brilliant from beginning to end

Something went wrong. Please try again in a few minutes.
See more reviews