Listen free for 30 days

48-Hour Start-Up: From Idea to Launch in 1 Weekend

Narrated by: Fraser Doherty MBE
Length: 4 hrs and 52 mins
4.5 out of 5 stars (205 ratings)

£7.99/month after 30 days. Cancel anytime

Summary

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience in building a multimillion-dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds, and you can, too, by following his journey. Fraser shares all of his lessons and mistakes and explains all of the shortcuts and online tools that make it possible to:

  • Come up with a business idea without the guesswork
  • Create a kick-ass brand, website and online marketing
  • Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, an income stream and a business you can run in your spare time on the weekends, without having to quit the day job. This audiobook is perfect for:

  • Young entrepreneurs
  • Students learning about start-ups
  • Established entrepreneurs looking for shortcuts
  • Teams within corporates who want to create more innovative and competitive environments

©2016 Fraser Doherty (P)2016 HarperCollins Publishers

What members say

Average customer ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    126
  • 4 Stars
    53
  • 3 Stars
    15
  • 2 Stars
    4
  • 1 Stars
    7

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    118
  • 4 Stars
    41
  • 3 Stars
    13
  • 2 Stars
    8
  • 1 Stars
    4

Story

  • 4.5 out of 5 stars
  • 5 Stars
    118
  • 4 Stars
    37
  • 3 Stars
    18
  • 2 Stars
    5
  • 1 Stars
    3

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Solid small business ideas and well worth a listen

This book has given me sound business advice and real good for amateurs and intermediate entrepreneurs. I already had some business ideas, however I believe this book has given me even more ideas and decent foundations on how to make those ideas work with the tools he has provided me with. This book may have cost me £8, but it might just make me £80,000 in the future, only time will tell.

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great!!

Found this book brilliant and great tools that can be used and got from his site

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

vast info easily digested - simply perfect

easy listening & clever bite size steps combined with sweet relatable stories & many useful reference links. Packed with info but extremely digestible - thank you!

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

No excuses now!!

no excuses now! all the tools required for a startup are here! makes me realise how so many others do it. thanks!

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great little listen.

Inspiring and helpful full of the authors little cheats, hacks and shortcuts. It's worth it just for the links in the appendix.

2 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    2 out of 5 stars

a book ofgeneral chit chat, not a road map.

with a title like 48hour start up, I would expect a simple list of steps to do, but rather its a multitude of stories from the authors experience running business. it might be for you and you might like it but for me it was way to many words to say very little. authors voice is great but I didn't find the content all that helpful. ironically if you only have 48 hours to start a business you don't have time to spend on this book.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A good book for your first ever small business.

It's no way a book on building a startup. It maybe a good book for those who never in their life done any kind of business and dreaming of "starting" one in a small scale. Most of the ideas and business examples 9 out of 10 are food related. The narration and story building in the book is nice.

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

very good book

this book makes you want to run out there and do it. thing is, for very little money you could, fail fast and learn a ton.

well worth a listen if you ever thought about being an entrepreneur.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Helps you believe

A fantastic book full of ideas and tips on how to start a company which takes the fear out of a start-up. Kept me entertained from the first word to the last. I have just got to the end but I enjoyed it so much I will listen again straight away. Then I will have no excuse but to start my company!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • pm
  • 25-01-17

Inspiring book

I loved the story about Superjam (wanted to go and buy it even though I am not a jam person) but more importantly, this is a very useful book with information on loads of practical tips and tools.

1 person found this helpful

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Stephen A Morris
  • Stephen A Morris
  • 17-10-16

mostly the resources

The most valuable information is probably the list of resources you get from this book.

1 person found this helpful

  • Overall
    5 out of 5 stars
Profile Image for Tebogo
  • Tebogo
  • 01-09-16

Beautifully narrated and written

I finished this book in a little over a day and that's how much I loved it!

It has indeed inspired a startup to menifest in 48 hours in South Africa.

Much love & respect.