Dan Heath

#1 NEW YORK TIMES BESTSELLER ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you...

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...

In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice....

Dan Heath, explora cómo prevenir los problemas antes de que estos ocurran, basándose en los conocimientos de cientos de entrevistas mantenidas con “solucionadores”. Explica cómo anticiparnos al origen del problema en lugar de reaccionar cuando este sucede....