AUTHOR

Ron Johnson

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I'm a life long retailer and best known as the creator of the Apple Store and for bringing good design to Target. My upcoming book, SHOP DIFFERENT: HOW RETAIL REVEALED APPLE'S GENIUS, is available for preorder and will be published by Harper Collins on September 22nd, 2026. I'm a first time author but love telling stories as a motivational speaker and mentor to others. I wrote SHOP DIFFERENT for a simple reason: throughout my career books changed my life. Early in my professional career authors such as Stephen Covey and Tom Peters profoundly influenced how I thought about leadership and business. After years of encouragement to tell the Apple Retail story, I decided it was time to share the lessons I learned with the next generation of leaders. SHOP DIFFERENT is much more personal than I anticipated when I started writing but believed it the best way to communicate my story and inspire readers. I hope you enjoy reading it as much as I did writing it.

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