Bernard Jaworski
AUTHOR

Bernard Jaworski

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Bernie Jaworski is the Peter F. Drucker Chair at the Drucker School of Management. He has published extensively in the most highly regarded marketing journals and has been ranked among the most highly cited scholars in the field of marketing. He has won all three major awards from the Journal of Marketing – the Maynard, Alpha Kappa Psi, and Jagdish Sheth Award – as well as several other awards. For 10 years he was a senior partner at Monitor Group, a global management consulting firm, where he helped lead several large-scale transformations of marketing at Fortune 500 firms. His most recent books are The Organic Growth Playbook (2020) with Robert Lurie and Creating the Organization for the Future (2023) with Virginia Chung. In November 2025, he will publish the Sout of Strategy: Building Customer Centric Organizations.
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