Showing titles in Advertising
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Absolute basics. Disappointing
- By Anonymous User on 19-10-23
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Release date: 20-08-23
- Language: English
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Regular price: £14.99 or 1 Credit
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Unbelievably good... The real deal
- By Amazon Customer on 24-10-21
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Release date: 02-08-21
- Language: English
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Regular price: £11.99 or 1 Credit
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Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Release date: 07-05-24
- Language: English
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Storytelling salvaje
- By: Isra Bravo
- Narrated by: Isra Bravo
- Length: 5 hrs and 2 mins
- Unabridged
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Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.
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Storytelling salvaje
- Narrated by: Isra Bravo
- Length: 5 hrs and 2 mins
- Release date: 12-04-24
- Language: Spanish
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- By: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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Informative
- By Scott_Birch_1990 on 10-12-20
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release date: 26-11-19
- Language: English
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The Best Story Wins
- How to Leverage Hollywood Storytelling in Business & Beyond
- By: Matthew Luhn
- Narrated by: Jonathan Todd Ross
- Length: 3 hrs and 56 mins
- Unabridged
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Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
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The Best Story Wins
- How to Leverage Hollywood Storytelling in Business & Beyond
- Narrated by: Jonathan Todd Ross
- Length: 3 hrs and 56 mins
- Release date: 28-05-24
- Language: English
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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Incredibly good
- By Gerardo Ruglio on 30-03-24
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release date: 30-10-18
- Language: English
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- By: Adam Morgan
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Unabridged
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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So much knowledge…
- By Novice Reviewer on 07-11-22
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Release date: 09-07-20
- Language: English
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- By: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Buy this book
- By Amazon uk customer on 08-03-17
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Generous as always
- By Anonymous User on 13-11-18
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 13-11-18
- Language: English
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Release date: 17-02-09
- Language: English
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The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Kind of disappointing
- By Russell on 25-05-23
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 26-01-23
- Language: English
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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I loved the book!
- By Anonymous User on 28-06-23
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 09-07-20
- Language: English
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 05-03-13
- Language: English
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Solid Info from an Industry Veteran
- By Mark F on 29-02-24
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-19
- Language: English
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Perfect Pitch
- The Art of Selling Ideas and Winning New Business
- By: Jon Steel
- Narrated by: L J Ganser
- Length: 8 hrs and 48 mins
- Unabridged
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A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
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Highly recommended
- By Mr. David Belton on 12-04-24
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Perfect Pitch
- The Art of Selling Ideas and Winning New Business
- Narrated by: L J Ganser
- Length: 8 hrs and 48 mins
- Release date: 09-07-20
- Language: English
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Brilliant
- By Brandon on 29-09-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 29-12-20
- Language: English
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Hacking the Unconscious
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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Rehash of own work
- By H-Bomb1980 on 13-07-21
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release date: 08-04-21
- Language: English
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Unabridged
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Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.
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Full of ideas and passion and purpose
- By Anonymous User on 28-07-23
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Release date: 07-04-22
- Language: English
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Outstanding...
- By Stephen Conway on 24-01-21
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 24-08-18
- Language: English
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