Welcome back to "Altar of the Demo Gods"! In this episode, Keith Wilson and John Morton dive deep into the world of public speaking, especially focusing on its relevance and benefits for sales engineers and technical sales professionals. They explore why public speaking is crucial in building confidence, enhancing personal brand, and establishing oneself as a thought leader in the industry.

Key Highlights:

• Overcoming the Fear of Public Speaking: Keith and John discuss common fears associated with public speaking and provide practical tips to conquer them, emphasizing the importance of public speaking in sales and technical roles.
• Structuring Your Presentation: Learn how to effectively structure presentations to keep the audience engaged, including tips on slide design and delivering your message concisely.
• Building Confidence and Exposure: Discover how public speaking can significantly boost your professional confidence and increase your visibility in the industry.
• Engaging Your Audience: Insights into engaging various audience types and making your presentations memorable through storytelling and relevant analogies.

Join Keith and John as they provide a comprehensive guide to mastering public speaking, making it an invaluable tool for anyone in technical sales.

In this episode of Altar of the Demo Gods, hosts Keith Wilson and John Morton delve into the critical topic of customer retention in technical sales. They discuss the importance of building and maintaining strong relationships with customers, the role of customer success, and strategies for ensuring customer satisfaction and loyalty. The hosts share their insights on the significance of being proactive in addressing customer needs and the impact of customer retention on business success.

Welcome to Episode 20 of Altar of the Demo Gods, where hosts Keith Wilson and John Morton dive into the world of channel partnerships and the role of Value-Added Resellers (VARs) in sales engineering. This episode explores the importance of building and maintaining strong relationships with channel partners and how they can impact your sales strategy.

Key Highlights:

• Understanding the different types of channel partners and their roles.
• Strategies for identifying and selecting the right channel partners.
• The importance of education and training in building successful channel partnerships.
• Real-world experiences and tips for managing channel partner relationships.