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  • Meatier Marketing Copy

  • Insights on Copywriting That Generates Leads and Sparks Sales
  • By: Marcia Yudkin
  • Narrated by: Marcia Yudkin
  • Length: 2 hrs and 25 mins
  • 4.0 out of 5 stars (7 ratings)
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Meatier Marketing Copy cover art

Meatier Marketing Copy

By: Marcia Yudkin
Narrated by: Marcia Yudkin
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Summary

Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin
Marketing Sales & Selling Communication & Social Skills
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Critic reviews

"There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in 'Meatier Marketing Copy' are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read." (Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer)
"Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn't know or had forgotten. Read 'Meatier Marketing Copy' - It's got the beef!" (Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now, and many other books)

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Anything but meaty

Given the title I'm surprised by the lack of framework in this book. It might be the type of hard copy book that's designed to be dipped into rather than read cover to cover, it certainly doesn't translate well to audio book format. It's hard to follow without the visual cues as to what's a section heading and what is content. The author sounds like she could be reading a PowerPoint slide deck. I'd be wary of buying another one of her audio books and even more wary of employing her to advise on marketing content!

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