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How to Win Friends and Influence People in the Digital Age cover art

How to Win Friends and Influence People in the Digital Age

By: Dale Carnegie & Associates
Narrated by: Robert Petkoff
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Summary

Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age.

Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.

Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didn’t know the term “social media” and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyber bullying and email etiquette, we need Carnegie’s help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegie’s lasting lessons for this difficult digital age, reframing Carnegie’s insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.

©2011 Dale Carnegie & Associates, Inc. (P)2011 Simon & Schuster, Inc. All rights reserved.

What listeners say about How to Win Friends and Influence People in the Digital Age

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  • Overall
    4 out of 5 stars

Very similar to the original

If you have the original then you probably don't need this. It covers a lot of the same topics but add a few pop culture and film references in.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

A good short listen

A fair listen however the original is hard to hold up against as even though it's written for a different time it's still valid today, so get that version.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

A fantastic revision

I loved the updating done in this book. The original was great but having the principles applied to today's world was phenomenal. A recommended listen.

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11 people found this helpful

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    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

Good book

What made the experience of listening to How to Win Friends and Influence People in the Digital Age the most enjoyable?

Good book, but the original one of Dale Carnegie had told almost everything, this one doesn't add very much in my opinion.

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6 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Lesson learnt for life

This is a powerful tool and very helpful in today's world narrated in sort a simple effective manner so understanding. Everyone should read.. I really enjoyed it and applied skills with positive results

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

So relevant for every day life and business.

This updated version only adds to the classic book.

The easy to understand formula for winning friends and influence translates perfectly into the digital age.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Life changing

Absolutely incredible book. Excellent life lessons with great evidence. Easy and fun to read. Highly recommend it to everyone.

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars
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    4 out of 5 stars

Be Genuine and Conscientious.

This book demonstrates how to build relationships through a genuine interest in peoples’ values and goals. It encourages you to approach situations from the perspective of all parties and expand your mind to their viewpoints, it may open up new ways of serving and solving.

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8 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Basically correct but cheesy

I agree with the principles in this book - that certain types of behaviour are powerful influencers and are better at eliciting a positive response from others. If you've not read the original then this is worth a listen.

On the downside, the examples given are often cheesy. For some reason the author(s) seem to think Ronald Reagan is a great example of someone who does the right thing (this made me laugh out loud because of the sheer ignorance at what he did while in office), and there is big deal made about some baseball pitcher who didn't blame an umpire for a bad call. Also, the examples from people who attended Carnegie's lectures are often of the mould of "Everything was awful, then I did what Carnegie says, now everything is perfect".

The narration feels like Petkoff thinks he is talking to a dim child - it's a bit patronising and cheesy. It would be far better if he just read the book rather than trying to emote on the key points.

But anyway, on coming away from listening to this, my conclusion is that it is fundamentally correct and is worth knowing but the examples and delivery could be a lot better.

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8 people found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Worth the listen

Definitely one of the best versions taking into account today's digital challenges, modern day working styles and contestant evolving way of doing business. It is much more of a challenge today to inspire, influence and get the right motivational reactions from people around you. This will certainly open your eyes to practical things you can do today to impact your career and business tomorrow

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7 people found this helpful