©2008 Harry Beckwith; (P)2008 Hachette Audio
"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." (Library Journal)
It was very relatable, interesting and above all very intellectually informative about the service industry. A-Z of selling the invisible service.
I have listened to this three times since I bought it. Each time I learn something. I have today purchased Mr Beckworth's other books so impressed am I by his common sense, jargon-free explanations and general approach which is instantly applicable. BTW the narrator does a fine job of presenting the material too.
I wish this audio was longer. its to the point and you can get through it quickly. make notes and listen to it again and again. i will also need to purchase the physical book to get more content
I have been running my own businesses for years and only just lately have been giving extra effort into marketing. I got this book thinking it would give me a few guidelines. It done more than that it has helped me remodel my entire outlook on my business. I only wish I bought this book years ago!! I whole heartedly recommend this book along with "It's not who you know but it's who knows you!"
"Basic information, good but not worth much money"
It was a book of opinions and very very short. I don't feel that it was worth the price.
"Wonderful Introduction to Services Marketing"
'Selling the Invisible' is the challenge faced by any marketer of services. The fact that services are also increasingly dominant in terms of economic contribution to GDP in most developed (and developing) countries means that learning how to market them (note: MARKET, not SELL!) is a skill that can no longer be ignored. This book provides a great introduction to this fascinating field of expertise. Enjoy!
"Waste of time & money"
This was a complete waste of my time and money. If you want a good sales audio book, get the "The Ultimate Sales Machine"
"b a d s e r v i c e"
b a d s e r v i c e e v e r .
"If you think you may be interested LISTEN TO IT!"
A lot had been said over the years on why businesses fail. This book spells it out plainly.
"Great read for those in a services industry. "
Some really great points that are timeless. I highly recommend this audio book for those struggling or refining how to sell a service. I hope you get as much out of it as I did.
"Support the buyer's journey"
Less is more in building a brand and selling a service. Dare to over simplify!
"Good stuff simply presented"
Simple and clear principles that you can apply quickly into your business and marketing. Quite short though.
"Thank you Harry Beckwith!"
This book is simple, insightful, and brilliant. And most of all practical. If you run a small business, do yourself a favor!
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