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Selling the Invisible Audiobook

Selling the Invisible: A Field Guide to Modern Marketing

Regular Price:£9.39
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Publisher's Summary

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.

©2008 Harry Beckwith; (P)2008 Hachette Audio

What the Critics Say

"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." (Library Journal)

What Members Say

Average Customer Rating

4.1 (37 )
5 star
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4.0 (13 )
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4.2 (13 )
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Performance
Sort by:
  •  
    Omegara 06/10/2016
    Omegara 06/10/2016 Member Since 2016
    ratings
    REVIEWS
    3
    2
    Overall
    Performance
    Story
    "One of the Best Audio Books I have acquired"

    It was very relatable, interesting and above all very intellectually informative about the service industry. A-Z of selling the invisible service.

    0 of 0 people found this review helpful
  •  
    Liam 06/08/2015
    Liam 06/08/2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Really enjoyed"

    This audio book has some great new ideas as well as reinforcing known principles.

    I have listened twice and will no doubt listen again.

    0 of 0 people found this review helpful
  •  
    Barry Coventry, United Kingdom 03/01/2013
    Barry Coventry, United Kingdom 03/01/2013
    HELPFUL VOTES
    30
    ratings
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    51
    27
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    Overall
    "Brillaint advice expertly delivered"

    I have listened to this three times since I bought it. Each time I learn something. I have today purchased Mr Beckworth's other books so impressed am I by his common sense, jargon-free explanations and general approach which is instantly applicable. BTW the narrator does a fine job of presenting the material too.

    0 of 0 people found this review helpful
  •  
    Monica LondonUnited Kingdom 13/11/2010
    Monica LondonUnited Kingdom 13/11/2010
    ratings
    REVIEWS
    1
    1
    Overall
    "simple to the point"

    I wish this audio was longer. its to the point and you can get through it quickly. make notes and listen to it again and again. i will also need to purchase the physical book to get more content

    0 of 0 people found this review helpful
  •  
    Gary haslemere, surrey, United Kingdom 03/03/2010
    Gary haslemere, surrey, United Kingdom 03/03/2010 Member Since 2009
    HELPFUL VOTES
    31
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    6
    6
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    2
    0
    Overall
    "Awesome"

    I have been running my own businesses for years and only just lately have been giving extra effort into marketing. I got this book thinking it would give me a few guidelines. It done more than that it has helped me remodel my entire outlook on my business. I only wish I bought this book years ago!! I whole heartedly recommend this book along with "It's not who you know but it's who knows you!"

    0 of 0 people found this review helpful
  •  
    Zubair LondonUnited Kingdom 03/02/2010
    Zubair LondonUnited Kingdom 03/02/2010
    ratings
    REVIEWS
    24
    2
    Overall
    "Well worth it"

    Been selling solutions for years, this really helped me put an effective thought process together.

    0 of 0 people found this review helpful
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  • Mach
    24/06/15
    Overall
    Performance
    Story
    "Basic information, good but not worth much money"

    It was a book of opinions and very very short. I don't feel that it was worth the price.

    1 of 1 people found this review helpful
  • Will Coetsee
    28/08/09
    Overall
    "Wonderful Introduction to Services Marketing"

    'Selling the Invisible' is the challenge faced by any marketer of services. The fact that services are also increasingly dominant in terms of economic contribution to GDP in most developed (and developing) countries means that learning how to market them (note: MARKET, not SELL!) is a skill that can no longer be ignored. This book provides a great introduction to this fascinating field of expertise. Enjoy!

    1 of 1 people found this review helpful
  • Igor
    Van Nuys, CA, USA
    23/10/08
    Overall
    "Waste of time & money"

    This was a complete waste of my time and money. If you want a good sales audio book, get the "The Ultimate Sales Machine"

    7 of 12 people found this review helpful
  • Michael Richardson
    17/06/16
    Overall
    Performance
    Story
    "If you think you may be interested LISTEN TO IT!"

    A lot had been said over the years on why businesses fail. This book spells it out plainly.

    0 of 0 people found this review helpful
  • Ian Cantle
    19/04/16
    Overall
    Performance
    Story
    "Great read for those in a services industry. "

    Some really great points that are timeless. I highly recommend this audio book for those struggling or refining how to sell a service. I hope you get as much out of it as I did.

    0 of 0 people found this review helpful
  • 212consulting
    07/06/15
    Overall
    Performance
    Story
    "Support the buyer's journey"

    Less is more in building a brand and selling a service. Dare to over simplify!

    0 of 0 people found this review helpful
  • Juha
    19/05/15
    Overall
    Performance
    Story
    "Good stuff simply presented"

    Simple and clear principles that you can apply quickly into your business and marketing. Quite short though.

    0 of 0 people found this review helpful
  • Jerry Peter
    NEWARK, DE, United States
    19/12/12
    Overall
    Performance
    Story
    "Thank you Harry Beckwith!"

    This book is simple, insightful, and brilliant. And most of all practical. If you run a small business, do yourself a favor!

    0 of 0 people found this review helpful

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