The hard part just got easy.
You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren't so impossible to reach after all?
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.
©2016 Stu Heinecke (P)2015 Brilliance Audio, all rights reserved.
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"Guerrilla marketing rehash..."
There are some cutesy ideas in this book. If you haven't read Levinson's then it could be an entertaining read.
"must read book"
The best book you can read about contact marketing.
If you struggling to reach CEOs of big companies, after you read this book it will be not a problem at all anymore.
"Great ideas and resources"
This book provided practical guidance regarding developing a contact campaign. The list of resources were very helpful as well. I enjoyed the book.
"If You Love Selling, You'll Love This Book"
I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
This book is my latest discovery of how to do that!
""My word choice, Tangible""
Great content with properly structured application and resource instruction. I like books that begin improving business model as soon as you read them.
My word quote for this piece is tangible!
"Book moves too slowly"
I was expecting a treatise in new ideas on prospecting. Instead there was an endless stream of repeated self praise.. I do not recommend
"Too long, full of fillers"
the auther took an idea, and spred it over an entire book
yes, he is old school, not 2016 !
Too long, full of fillers
"Pretty good overall. Nice ideas"
nice explanation of something that is, as he says, what many people do, but has never been written down like this
The narrator seems much older than the author.
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