Neil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business quickly grew, and soon their income tax bill was more than Neil had earned as a tenured university professor! Now, this inspiring husband-and-wife team shares their award-winning expertise to help you claim the personal prosperity you deserve in Direct Selling 101.
More success-minded Americans than ever before are growing their fortunes as independent agents for such respected direct selling organizations as Princess House, Tupperware, and Mary Kay. As Neil and Dana introduce you to the exciting world of direct selling, you'll find out why over 12 million Americans are now involved in this $30 billion industry. You'll learn the essentials of starting and building a direct selling business, from recruiting new customers and sales team members to planning parties and closing the sale. You'll also explore some of the common misconceptions about direct selling, and find out how to choose a direct selling company that fits your needs and interests. And you'll benefit from Neil and Dana's industry-leading insights into a variety of elements important to any entrepreneur, including:
Whether you're new to the field or expanding your current efforts, Direct Selling 101 will tell you why this business has doubled in size in the last 10 years, and how you can turn that explosive growth into your own financial security!
© Neil and Dana Phillips; (P)2005 Gildan Audio, a division of Gildan Media Corp.
OK. So I bought this book because of the title. For information about Direct Selling. Because I guessed it would have lots of great info for a network marketer. BUT! If you are in anything other than a party plan business, you will get bored of this pretty quickly. But if you sell by hosting parties, then this will be very good for you.
But again - if you're not selling your products or services by hosting parties, look for another book.
This book should be titled 'Party Planning 101'.
I wanted a book about Direct Selling and the title immediately caught my attention. This book has too much general content about motivation and being creative and being organised etc that I don't care about. It is promoted as a direct selling booking but that's deceptive, it should be re-titled.
Only valuable if you would like to learn more about MLM parties or are friends of the authors. Had to stop midway though, too tedious, too long and too often addressing info having nothing to do with MLM. Don't waste your time on this. Read the Ultimate Sales Machine by Chet Holmes and learn about what really counts. Sales knowledge!
I was very disappointed with this book. The authors sound like very nice people, but the content was geared completely toward party plan selling, not mainstream network marketing.
I am a full-time career network marketer, but there was almost nothing in the book that I could apply to my business. I wish I would have known that before purchasing the book.
The book might have value for party plan sellers, but I feel it would be a waste of money and time for other marketers.
"Wish I could rate this less than 1 star"
This audiobook is so bad I'm trying to get a refund from Audible. The title and descriptive copy is completely misleading, as it has nothing to do with network marketing. It is entirely about "party" selling like Tupperware (where they came from), Mary Kay etc. Even if you are a woman interested in this kind of marketing, this program is worthless. Tedious and redundant with very little useful info and a LOT of filler. The male co-author actually has the gall to refer to himself as "Doctor" Phillips throughout the program -- though the source of his "PhD" cannot be found in any of his credentials.
"A Must Read for Direct Sellers"
this audiobook is great. it gets down to the meat & potatoes of this wonderful business. outstanding. a must read for ALL direct sellers.
"As the title says.. Direct selling 101"
This book covers a wide range of topics. Selling, recruiting, self esteem building for selling, how direct marketing works and the differences between different direct marketing types. This book is worth listening too if your just beginning or thinking about getting into direct marketing. Seasoned direct marketers will not get enough from it to justify the time spent listening to it, but is a wealth of information for the beginner. Covers time management and organization as well.
"Waste of Money"
Absolute waffle, eight hours of useless rubbish if you are a direct marketer, or even if you aren't.
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