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48-Hour Start-Up: From Idea to Launch in 1 Weekend Audiobook

48-Hour Start-Up: From Idea to Launch in 1 Weekend

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Publisher's Summary

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience in building a multimillion-dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds, and you can, too, by following his journey. Fraser shares all of his lessons and mistakes and explains all of the shortcuts and online tools that make it possible to:

  • Come up with a business idea without the guesswork
  • Create a kick-ass brand, website and online marketing
  • Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, an income stream and a business you can run in your spare time on the weekends, without having to quit the day job. This audiobook is perfect for:

  • Young entrepreneurs
  • Students learning about start-ups
  • Established entrepreneurs looking for shortcuts
  • Teams within corporates who want to create more innovative and competitive environments

©2016 Fraser Doherty (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.4 (28 )
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4.4 (25 )
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Performance
Sort by:
  •  
    Mr Lucien Dulak 01/12/2016
    ratings
    REVIEWS
    3
    3
    Overall
    Performance
    Story
    "Light on detail. Focused on consumer products"

    Other titles with much more detail.
    Examples are making jam and poridge. Not relevant to me.

    0 of 0 people found this review helpful
  •  
    M.G. 04/10/2016
    M.G. 04/10/2016 Member Since 2016
    ratings
    REVIEWS
    6
    5
    Overall
    Performance
    Story
    "This book is excellent for starting up in Business"

    If you are thinking about starting a business or if you have a new business this book is an excellent resource. It is easy to get through and has lots of useful tips.

    0 of 0 people found this review helpful
  •  
    Colin 20/09/2016
    Colin 20/09/2016 Member Since 2016
    ratings
    REVIEWS
    6
    4
    Overall
    Performance
    Story
    "amazing"

    love it... some very good if your looking to start a business... it is a one stop shop for all you starting a business needs...

    0 of 0 people found this review helpful
  •  
    Cassio Lacerda Ireland 13/09/2016
    Cassio Lacerda Ireland 13/09/2016

    Cassio Lacerda

    ratings
    REVIEWS
    5
    1
    Overall
    Performance
    Story
    "Very focused, practical"

    It is very interesting how much our brain create accuses for our fears. This book shows how to put your idea from your dream to the execution process.
    Very good book, I recommend.

    0 of 0 people found this review helpful
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  • Stephen A Morris
    17/10/16
    Overall
    Performance
    Story
    "mostly the resources"

    The most valuable information is probably the list of resources you get from this book.

    0 of 0 people found this review helpful
  • Tebogo
    01/09/16
    Overall
    "Beautifully narrated and written"

    I finished this book in a little over a day and that's how much I loved it!

    It has indeed inspired a startup to menifest in 48 hours in South Africa.

    Much love & respect.

    0 of 0 people found this review helpful

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