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  • The Lean Startup

  • How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 8 hrs and 38 mins
  • 4.5 out of 5 stars (2,744 ratings)

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The Lean Startup

By: Eric Ries
Narrated by: Eric Ries
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Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House
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Editor reviews

Learn the key to having a thriving startup in the crucial unabridged audiobook The Lean Startup, written and narrated by Eric Ries. Listen to Ries define the startup market and hear the reasons why so many startups never make it successfully. Ries points out important factors that are essential to get right in the first year of your startup. At the forefront of his advice is the fundamental ability for startup owners to be flexible in their business plans. The market is constantly changing and finding a niche isn’t always enough to creating a successful long-term business within it. Available now from Audible.

Critic reviews

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

What listeners say about The Lean Startup

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  • Overall
    5 out of 5 stars

worth

it is a fantastic purchase worth if you have the book to reed it is better

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

wish I'd read it sooner

excellent book, no wo dear its become a bit of a bible. I liked listening ing to the original, and get the true meaning of terms I've heard a lot about. I plan to get the paper back so I can refer to it from now on

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  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
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    4 out of 5 stars

really useful insights for small and large

really useful insights for small and more established organisations. Innovation accounting and fast feedback loops are a great call.

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  • Overall
    4 out of 5 stars

8h 43mins well spent

Audio book version is clear and well spoken and provided good value with interesting content.

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  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Misleading Title

Would you recommend this audiobook to a friend? If so, why?

Absolutely, I would recommend this book to a friend as its a great insight and gives you a new way of thinking. The reason I think the title is wrong is that it may put off readers who already have a business due to having "start Up" in the title. In truth it matters not if you have been running a business for a number of years as growing a business in any form or direction would also benefit just as a new business needs to drive growth from nothing.

How would you have changed the story to make it more enjoyable?

I wouldn't, the fact that it is portrayed as real events adds to the interest for the listener rather than being preached at by people who can't really have been there and done that!!

What aspect of Eric Ries’s performance might you have changed?

I would have liked to hear more about real examples where other companies got things wrong. This would have helped to put things in to context and drive home the points being made to get full value from the learning.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Excellent book, fascinating insights

Loved this book: got me really thinking about how I can build lean start ups!

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars
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    4 out of 5 stars

Narrator just doesn't sound credible

For the entire book I had a feeling I was being taught by a college graduate. The young voice is so mismatched with what's being said.
The content was pretty good. Some discussions and conclusions are far stretched. Many cherry picked examples. Overall very useful reading.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Not bad

A bit long winded but not bad it was very good in places worth listening to

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Great, actionable advice for service businesses and manufacture alike

Like the title says, I find this advice really sage, even though I’m the leader of a design agency. I look forward to getting stuck in!

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  • Overall
    5 out of 5 stars

It has changed how I do business

This has completely changed the way I have recently launched two businesses. It is brilliant.

Be patient and the blocks will fall into place.

The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.

I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.

A really good read.

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6 people found this helpful