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Architect and Entrepreneur
- A Field Guide: Building, Branding, and Marketing Your Startup Design Business
- Narrated by: Eric W Reinholdt
- Length: 5 hrs and 18 mins
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Architect and Entrepreneur
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Summary
Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.
The problem:
Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.
If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.
The solution:
Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.
It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.
Questions about:
- Start-up costs
- Business models (old and new)
- Marriage of business and design
- Mind-set
- Branding and naming (exercises and ideas)
- Internet marketing strategies
- Passive income ideas
- Setting your fee
- Taxes
- Standard operating procedures (SOPs)
- Securing the work
- Client relations
- Software
- Billing rates
- Contracts
Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.
What listeners say about Architect and Entrepreneur
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Overall5 out of 5 stars
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- Kirk McCormack
- 11-09-16
An essential book for all architectural practices
What made the experience of listening to Architect and Entrepreneur the most enjoyable?
This is a modern and forward-looking architectural business strategy resource. The book provides a play by play roadmap for creating a (economically) sustainable practice.
What was one of the most memorable moments of Architect and Entrepreneur?
The idea of moving (or supplementing) your architectural business from a service model to a product business model is highly enlightened and something that addresses the inherent flaw of most firms; service businesses rely on you being in the office and on the drawing board to make money.
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Overall5 out of 5 stars
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- david
- 08-03-19
Excellent practical advice
I’be just taken the plunge into freelance and this book has given my lots of tips and knowledge I didn’t have coming from a consultancy backgrounder
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Overall5 out of 5 stars
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- jonathan tompson
- 09-03-17
Excellent perspective.
Whether you're just starting up or looking for a fresh view of current practices, this is an excellent audio book. Extremely upbeat and motivating.
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Overall5 out of 5 stars
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- Emily
- 18-11-21
Love the book!
My bible to my architectural practice. The book is very nicely structured and many resources and platforms are referenced in. Even though my practice has been established few years ago, I found this book and the other volume very insightful and useful to have in my library.
Thank you Eric.
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Overall5 out of 5 stars
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- The Lost Clansman
- 02-07-19
A very helpful read.
If you're contemplating starting up a practice, then give this a listen. Many good tips, laid out in a pretty simple format.
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- Elitsa
- 26-03-22
Very helpful, thank you!
I liked this book very much. It is very helpful for a new design professional. THank you!
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- Niamh A.
- 04-04-19
Brilliant resource
So refreshing to find an architecture book that is clearly written and thoroughly relevant. I am going to buy the paper copy after to have as a reference. Thanks Mr Reinholdt.
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Overall5 out of 5 stars
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- Colin
- 03-10-16
An excellent, insightful book for architects
Would you recommend this audiobook to a friend? If so, why?
This is a very useful and well written exploration of the architect's role in the business, design and digital worlds.
What was one of the most memorable moments of Architect and Entrepreneur?
Too many to list - I am on my second listen.
Was this a book you wanted to listen to all in one sitting?
It is a book that can be visited again and again. The book contains many useful lessons for architects and businessmen.
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- Arrshie
- 20-04-18
Must read for Interior Designers and Architects
I got to fill in the gaps of my practice of 12 years and learnt to fix things that I was doing wrong.
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- James T
- 12-10-17
Good
this was simple but informative. would recommend to any budding architects about to take the plunge
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