AUTHOR

Dan McKone

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Dan McKone is a Managing Director and Partner, and a member of the Global Leadership Team of L.E.K. Consulting, a global strategy advisor. He leads the firm's Customer Engagement & Loyalty service line. He is also co-Head of L.E.K.’s Edge Strategy® service line. Dan has spent the last two decades working on the growth and optimization of consumer-facing businesses. He is a leader in L.E.K.’s Consumer sector and also heads the firm's Travel & Leisure practice in the Americas. He is a frequent speaker and has written many papers and articles on corporate strategy, economic trends and marketing performance. Dan and his ideas have been featured on Fox Business News, Harvard Business Review, Forbes, Bloomberg, INC. and a variety of other major publications. He is the co-author of "Edge Strategy, A New Mindset for Profitable Growth", published by Harvard Business Review Press.

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Edge Strategy

A New Mindset for Profitable Growth

By: Alan Lewis, Dan McKone

Narrated by: Chris Sorensen

Length: 6 hrs and 56 mins

Release date: 11-07-17

Language: English

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