AUTHOR

Carmen Simon

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Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has been selected as one of the top international books on persuasion. Dr. Simon holds two doctorates, one in instructional technology and another in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently at conferences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don't act on it?

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Impossible to Ignore

Creating Memorable Content to Influence Decisions

By: Carmen Simon

Narrated by: Barbara Hawkins-Scott

Length: 8 hrs and 28 mins

Release date: 23-07-21

Language: English

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