AUTHOR

Bruce G.S. Hardie

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Bruce G.S. Hardie is a Professor of Marketing at London Business School. For most of his career, his research has focused on developing tools for analysing customer and marketing data, with a particular focus on customer-base analysis. He teaches courses on customer and marketing analytics, and the data-driven enterprise.

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The Customer-Base Audit

The First Step on the Journey to Customer Centricity

By: Peter Fader, Bruce Hardie, Michael Ross

Narrated by: Walter Dixon

Length: 4 hrs and 42 mins

Release date: 14-03-23

Language: English

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