Behavioural Psychology

Drawing on years of experience as a clinical psychologist, online sensation Dr Julie Smith shares all the skills you need to get through life's ups and downs. Filled with secrets from a therapist's toolkit, this is a must-have handbook for optimising your mental health. Dr Julie's simple but expert advice and powerful coping techniques will help you stay resilient no matter what life throws your way.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.  

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

The human brain is the most complex and powerful system in the universe, but many of us fail to live up to our full potential because of self-limiting beliefs, self-sabotaging behavior, and the inability to quiet our inner critic. What if you could retrain your brain? In The Armchair Psychologist, author Tom Shepherd teaches you how to transform your life by reprogramming your brain. This two-book bundle teaches you two different techniques that you can use to change your inner dialogue.

Cognitive behavioral therapy, or CBT for short, is often cited as the gold standard of psychotherapy. Its techniques allow you to identify the negative thought processes that hold you back and exchange them for new, productive ones that can change your life. This book shows you how you can easily incorporate the techniques of CBT into your day-to-day life and produce tangible results. You'll learn how to take your negative thoughts to boot camp and retrain them, establishing new habits that tackle your toxic thoughts and retool your awareness, allowing you be free of the weight of past negative thinking biases.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic. 

For many, cognitive behavioral therapy (CBT) has proved to be a tipping point, a treatment through which they are finally able to make significant changes and break free of anxiety and depression. Cognitive Behavioral Therapy in 7 Weeks is an interactive audio workbook that outlines a simple, practical plan that occurs over the course of seven weeks, and offers real, tangible relief from anxiety and depression. This is a cumulative workbook that creates a lasting CBT tool kit that will prepare you to handle future challenges as they come

Many of us believe that the best way to treat crises and challenges is to process them: to mull over and analyse the stresses, anxieties and traumas we face. But this perception is misguided. Instead, we should think of our mind as a sieve through which everything slips unless we choose to hold on to it. But how do we let go of those negative thoughts we’ve held on to which are weighing us down? 

It’s never too late to reprogram your habits. But how long does it really take and how can you make the changes stick? Leading habit researcher Dr Gina Cleo reveals revolutionary breakthroughs in behavioural science that will help you uncover how your brain works, and how to rewire it to make instant and lasting change in your life. Discover evidence-based techniques to break free from unwanted habits, master your motivation and navigate setbacks to achieve the lifestyle you’ve always wanted, no matter what stage of life you’re in.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. 

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

If you want to know your Freud from your Jung and your Milgram from your Maslow, strap in for this whirlwind tour of the highlights of psychology. This illuminating little book will introduce you to the key thinkers, themes and theories you need to know to understand how the study of mind and behaviour has sculpted the world we live in and the way we think today. 

In Cognitive Behavioral Therapy, you will discover exactly what you need to do to get over depression, anxiety, and other mental health problems. You will learn how to reinvent yourself, handle everything life throws your way, and find true happiness. It’s safe, drug free, and scientifically proven to work. Using powerful exercises you can do at any time and place, you can choose a brighter future

The ultimate guide to changing human behavior. Do you want to increase your EQ and learn how to shape the behavior of those around you? One of the most important keys to leading a healthy, happy, and successful life is to develop your emotional intelligence. The more you understand about why people act the way they do and how to control your own thoughts and emotions, the easier it is to get what you want out of life. For the first time, you can now get three of the best books on the psychology of human behavior in one collection. 

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Originally developed for the treatment of borderline personality disorder, dialectical behavior therapy, or DBT, has rapidly become one of the most popular and most effective treatments for all mental health conditions rooted in out-of-control emotions. However, there are limited resources for psychologists seeking to use DBT skills with individual clients. In the tradition of ACT Made Simple, DBT Made Simple provides clinicians with everything they need to know to start using DBT in the therapy room.

Combining evidence-based approaches including positive psychology, cognitive behavioral therapy (CBT), mindfulness, and skills for regulating stress, The Resilience Workbook will show you how to bounce back and thrive in any difficult situation. You'll learn how to harness the power of your brain's natural neuroplasticity; manage strong, distressing emotions; and improve mood and overall well-being.