Showing results by publisher "Random House Audio" in Consumer Behavior & Market Research
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations
- By: James Surowiecki
- Narrated by: Erik Singer
- Length: 5 hrs and 53 mins
- Abridged
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Overall15
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Performance9
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Story8
“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...
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great book shitty audiobook prodcution
- By Andrzej on 28-01-20
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations
- Narrated by: Erik Singer
- Length: 5 hrs and 53 mins
- Release date: 25-05-04
- Language: English
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£10.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Curse of Bigness
- Antitrust in the New Gilded Age
- By: Tim Wu
- Narrated by: Marc Cashman
- Length: 4 hrs and 12 mins
- Unabridged
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Overall10
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Performance10
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Story10
From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in...
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The Curse of Bigness
- Antitrust in the New Gilded Age
- Narrated by: Marc Cashman
- Length: 4 hrs and 12 mins
- Release date: 13-11-18
- Language: English
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£7.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- By: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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Overall37
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Performance29
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Story28
An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Release date: 21-03-13
- Language: English
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- By: Arvind Sahay
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Unabridged
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Overall0
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Performance0
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Story0
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Release date: 24-01-23
- Language: English
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- By: Ian Ayres
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Unabridged
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Overall6
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Performance3
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Story3
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that...
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Release date: 21-09-10
- Language: English
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The Agenda
- What Every Business Must Do to Dominate the Decade
- By: Michael Hammer
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Abridged
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Overall3
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Performance2
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Story2
New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Release date: 09-10-01
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- By: Kirk Kazanjian
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Unabridged
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Overall4
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Performance1
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Story1
What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Release date: 16-01-07
- Language: English
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- By: Simon Johnson, James Kwak
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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Overall1
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Performance1
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Story1
America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release date: 03-04-12
- Language: English
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Treasure Hunt
- Inside the Mind of the New Consumer
- By: Michael J. Silverstein, John Butman
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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Overall1
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Performance0
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Story0
A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release date: 09-05-06
- Language: English
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- By: Nick Bilton
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Unabridged
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Overall0
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Performance0
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Release date: 14-09-10
- Language: English
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- By: Dimitri Maex, Paul B. Brown
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Unabridged
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Overall0
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Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Release date: 04-09-12
- Language: English
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- By: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Overall0
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release date: 05-09-17
- Language: English
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Exceeding Customer Expectations
- What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
- By: Kirk Kazanjian
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Abridged
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Overall0
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Performance0
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Story0
What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Release date: 06-01-07
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Lilliput Land
- How Small is Driving India's Mega Consumption Story
- By: Rama Bijapurkar
- Narrated by: Rama Bijapurkar
- Length: 8 hrs and 31 mins
- Unabridged
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Overall0
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One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...
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Lilliput Land
- How Small is Driving India's Mega Consumption Story
- Narrated by: Rama Bijapurkar
- Length: 8 hrs and 31 mins
- Release date: 31-05-24
- Language: English
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