Buyology
Truth and Lies About Why We Buy
Ürünler eklenemedi
Üzgünüz, sepetiniz kapasiteye ulaştığı için bu ürünü ekleyemedik.
Sepete ekleme başarısız oldu.
Lütfen daha sonra tekrar deneyin
İstek Listesine ekleme başarısız oldu.
Lütfen daha sonra tekrar deneyin
İstek listesinden kaldırma başarısız oldu.
Lütfen daha sonra tekrar deneyin
Kütüphaneye ekleme başarısız oldu
Lütfen tekrar deneyin
Podcast takip edilemedi
Podcast takibi bırakma başarısız oldu.
Standard'ı 30 gün ücretsiz edinin
Deneme süresinden sonra aylık 5,99£. Aylık olarak iptal edilir.
Buyology
Seslendiren:
Don Leslie
11,23£ karşılığında satın al
-
Seslendiren:
-
Don Leslie
Özet
• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.
• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.
• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.
• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.
• “Cool” brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.©2008 Martin Lindstrom; (P)2008 Random House Audio
adbl_web_anon_alc_button_suppression_t1
Henüz yorum yok