What did Adolf Hitler, John F. Kennedy, and Gandhi have in common? They all had a VISION and went on a MISSION to steer and unite the public toward their goals and objectives.

Mission, vision, values, and aspirational statements are meant to be more than decorations and slogans that make organizations look good in the eyes of employees, customers, investors, and stakeholders. When articulated properly, vision and mission statements can be powerful tools and can be positioned as strategic road maps to steer and unite organizations, employees, and stakeholders toward common objectives and goals. In addition, vision and mission statements can help corporations and organizations define their purpose and establish a unique corporate identity.

In this audiobook, you’ll learn the meaning and the purpose of each of these statements and why they remain relevant and popular management tools in 2020. The book contains tools and frameworks to guide you in developing or rethinking your own vision, mission, values, and aspirations statements. Plus, you’ll find a reference guide to vision and mission statements from 1,001 leading global organizations that were in place at the time of launch of this book to inspire you when drafting your own.