As a coach running your business online, it’s likely that you’re creating some kind of content for your ideal clients in a marketing capacity.

So what happens when you want to create content that you charge for?

One of the biggest questions I’ve been getting asked lately in my Facebook community is –

‘If I’m thinking about creating some kind of online digital product, how do I differentiate between what I give away for free and what I charge for?’

This has become an even more important question as it may feel like a lot of people online are giving away lots of stuff for free – even, gasp, the kind of stuff you’d like to charge for!

In this episode, I’m going to share some different ways to approach how you decide which content you give away for free as part of your marketing and what you charge for.

Tune in to learn:

• What kind of content we should be creating for our coaching business
• The role of free content in our coaching business for marketing
• Examples of how to decide what should be paid and what should be free
• Why the strategy needs to be considered depending on your own business goals

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Wholehearted Business
• Content Marketing for Coaches Kit
• How to create an awesome freebie for your coaching business
• Content Marketing for Coaches (what’s working now)
• How to create a multi offer coaching business

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

If you’re finding it hard to attract clients into your coaching business, I’m sure you’ll know how frustrating it can feel to not be sure which bits of your business need to be tweaked or tuned up to help fix this issue.

The truth is, your success is down to more than just working on or ‘fixing’ any specific element - any approach to getting more clients needs to be looked at more holistically than just following a ‘shiny object’.

I like to look at business like an ecosystem with several key ‘organisms’ that are all vital to how likely that ecosystem is to survive.

In this episode I’m going to share what these key organisms are, the role each play in your business and how they connect together when it comes to building a coaching business that is aligned, authentic and wholehearted.

Tune in to learn:

• The six key parts of your business that need to work together to get more clients
• An example of how these pieces might look in a typical business
• Why the underlying strategy can make or break the system
• How my program Wholehearted Business can help you create this in your business so you can book more clients

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Wholehearted Business

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

When you’re starting a coaching business and even if you’re much further on in your business journey, it’s common to experience periods of overwhelm.

Whenever we are doing something that is new to us - be that starting a business or doing something we’ve never done before to try and grow it, we’re experiencing what is often a very steep learning curve!

None of us are born with an intrinsic understanding of how to ‘do business’ rather it’s something we learn and then hopefully apply our intuition on top of that learning. As adults who have already felt competent in a job or career, that feeling of being a ‘beginner’ can be really overwhelming!

Add to that, that there are so many ways you can grow your business and lots of different advice out there it’s normal to feel totally overwhelmed by it all.

So how can we start and feel more clear and calm in our businesses and reduce that feeling of overwhelm? In this episode I’ll be sharing 3 key tips to help.

Tune in to learn:

• How to simplify your business
• The two kinds of business tasks you need to be doing to help move forward
• How to better understand what you need to work well in your business
• The ways I can help you move forward in your business without overwhelm

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Wholehearted Business

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

A common question I’m asked as a business mentor for health and life coaches is ‘is this the right niche?’ Most coaches know that to build a successful business you need to have a defined area of expertise i.e. a niche - but defining a niche that works for you can be hard work!

In this episode of the show I’m going to share some thoughts on how to know if your niche is right for you and how to create more clarity if something doesn’t feel right. I’m going to share some questions to ask yourself if something connected to your niche doesn’t feel quite right.

Your niche is one of the most important business foundations and when your niche isn’t quite right it can have a big impact on your business - and how you show up in it.

Tune in to learn:

• The three key questions you can ask yourself to discover if your niche is right for you
• The four different ways you can adjust your niche
• How your mindset can come into how you feel about your niche
• Things you can try to help you redefine your niche and can more clarity

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Join the Niche, Message and Brand Bootcamp - starting 29th April 2024
• Wholehearted Business
• Book a Clarity Call
• How to find your profitable niche
• How to niche if you’re multi passionate
• How to do market research for your coaching business
• Why you should offer a Priceless Power Hour style offer in your coaching business

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Voice note coaching is an increasingly popular way of offering support to coaching clients. In this episode of the show I’m going to share the basics of how to use voice note support to help your clients and how I use it in my business so you can gain a better understanding of how to make it work in yours.

Tune in to learn:

• Exactly what voice note coaching is and how it works
• Why it could be helpful in your coaching business and when it might not be the right method to use
• The different apps you can use to facilitate voice note coaching
• How I use it in my business and offers
• How to incorporate voice note coaching in your own offers

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• 1:1 Coaching and Mentoring Program
• Wholehearted Business
• Coaching v Mentoring

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

This week on The Wholehearted Business Show I’m chatting with the fabulous Ray Dodd.

Often described as ‘Not your average Money Mindset Coach’, Ray's coaching is all about giving you the tools to break free from oppressive social expectations that are holding you back from reaching your full money-making potential.

Ray’s very favourite place to be is infusing nuance and diversity into the conversation around money. As someone who understands the interconnectivity of culture and business, Ray helps her clients shift their beliefs and liberate themselves from conformity conditioning, paving the way towards making plenty of money without compromising who they are and what they believe matters.

I’ve followed Ray’s work for a few years now and was so excited to have this conversation with her - it really got me questioning some of my own assumptions about money and I’m certain it will get you thinking too!

Tune in to learn:

• Why the ‘traditional’ money mindset conversation is flawed
• What you probably aren’t considering when it comes to pricing your coaching services
• How to make your services work when you want to be inclusive and accessible
• How to make sales less horrific!

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

Ray’s links:

• Download Ray’s Pricing Flowchart
• Website
• Instagram

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

I thought it would be interesting to share my recent experiences around making significant changes to my business and what prompted these changes, what the changes look like and some of my future plans.

I enjoy sharing behind the scenes content because there’s so much to be learned from others' experiences and while my business might look a little different to yours I hope there’s still a lot of takeaways.

Tune in to learn:

• Why it’s normal to feel like you want to burn your business down sometimes!
• How I managed the feelings of shame this brought up
• What triggered me wanting to make significant changes in my business
• How I processed the uncomfortable feelings I had around my business and turned them into a positive plan for change
• The key shifts I’m making to my business and why

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Clarity Call Special Offer
• The new Content Marketing for Coaches Kit
• 1:1 Coaching and Mentoring Program
• Wholehearted Business

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

This week on The Wholehearted Business Show I’m chatting with the wonderful Laura Robinson of Worditude.

Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she created for international business organisations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy.

She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures.

She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.

I’ve known Laura online for a few years now and this was the first time we’ve been able to chat. I know you’re going to love this conversation!

Tune in to learn:

• What ‘Humble Mumbling’ is and why it affects a lot of coaches
• How to start owning your expertise as a coach
• Tips for writing better copy
• How to overcome the fear of over promising
• Ideas for handling online hecklers

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

Laura Robinson’s links:

• Join the Comfy Business Newsletter
• Website
• Instagram
• Facebook

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...

🖥️ Content Marketing for Coaches Club: My monthly membership that helps you create a content marketing strategy that's not reliant on social media (think blogging, YouTube, Pinterest or Podcasting) so you can grow your community and get more clients. Join for just $9!

💖 Wholehearted Business: my 6 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 4-6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.