• Simple storytelling tips

  • Oct 12 2021
  • Length: 32 mins
  • Podcast
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Simple storytelling tips

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  • Summary

  • In the first of Taleist’s Stand Out Sessions (https://taleist.agency/sos), copywriter Steven Lewis talked live from Sydney about direct response copywriting, storytelling, how to find your point of difference, among other topics like…

    00:00 - Introduction
    01:16 - Simple storytelling tips
    06:23 - How to come up with blog post topics
    12:57 - How can you use market research to know your customers
    17:20 - How often should you change the words on your website
    19:31 - What common marketing practices are no longer working
    22:10 - What would you consider when writing a website for a coach or trainer
    27:01 - A/B testing: Big changes or small changes?
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