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Insights Unveiled

By: Mandy and Judith
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  • Summary

  • 'Lifting the curtain' on how Market Research tackles big business questions. In each episode we take a typical business issue and look critically at what happens from both a client side and agency side perspective. We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.

    © 2024 Insights Unveiled
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Episodes
  • Insights Unveiled - Brand Communication

    Insights Unveiled - Brand Communication
    May 14 2024

    Our final episode focuses on Brand Communication and how Market Research can help develop and optimize it. We explore where / how things can go wrong, share some helpful frameworks, and discuss the importance of early consumer involvement. Our guest speaker is Hugo Brooks, founder of research & strategy agencies Ne:on and Brand Dynamics.

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    31 mins
  • Insights Unveiled - Market Opportunity Sizing

    Insights Unveiled - Market Opportunity Sizing
    May 7 2024

    This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid. Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini
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    30 mins
  • Insights Unveiled - Innovation

    Insights Unveiled - Innovation
    Apr 30 2024

    This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of. Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.

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    28 mins
Marketing Economics
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