Kris Rudeegraap, CEO of Sendoso, joins our founder Lee Odden to discuss customer engagement in B2B marketing, the importance of utilizing all of the relevant channels available to you, focusing on and prioritizing intent data, making B2B marketing fun, and so much more.
Here is a link to the full interview.

Luxy Thuraisingam, vice president of global SMB and partner marketing at Cisco, joins our CEO Lee Odden to discuss strategy and authenticity in B2B marketing, creating an environment that’s inclusive and supportive to all perspectives, following your professional and personal passions, how brands are authentically helping communities, investing in sustainability, and focusing on diversity and leadership. Here is a link to the full interview.

Pam Didner joins us to discuss Artificial Intelligence (AI) and its impact on B2B marketing. Pam worked at Intel for over 14 years before elevating her career to become an international keynote speaker, workshop leader, adjunct professor, author of multiple B2B marketing books, and one of the most influential people on B2B marketing. She is now a sought-after thought leader and the VP of Marketing at Relentless Pursuit. This conversation with TopRank Marketing CEO, Lee Odden, was an exclusive sneak peek of the content she presented at the 2023 B2B Marketing Exchange. Here is a link to the full interview.

Tyrona Heath joins us to discuss the major shift in the B2B industry towards creativy, inclusion and endless opportunity for long term brand building. Ty is a leading B2B marketer, speaker, author, athlete and community builder who explores topics at the intersection of behavioral science, diversity, equity, inclusion and transformation, as well as the Director of Market Engagement at The B2B Institute at LinkedIn.