The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.

In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.

Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.

Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.

If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

Follow us on Facebook, Twitter, Instagram, or TikTok.

AI is changing the landscape of B2B eCommerce faster than we can imagine...and sometimes, faster than businesses can keep up with. In this episode, Kevin and Tom discuss the challenges—and improvements—AI can pose to the economy, supply chain, manufacturing, distribution, e-commerce, marketing, cybersecurity, and more.

We start by taking a deep dive into the recent announcement by OpenAI regarding their new multimodal model, GPT-4. What will be the potential impact of this new technology on different roles within organizations, such as field salespersons, inside salespersons, and counter persons?

The big question, however, is will AI for business enhance efficiency, provide valuable business insights, and potentially transform the way sales interactions are conducted? Or will the challenges and cultural shifts that may arise with the adoption of such advanced technologies change the very model of wholesale distribution and manufacturing as we know it?

If you're looking for valuable insights into the evolving landscape of technology and its implications for distribution and manufacturing, this is an episode you won't want to miss!

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

Follow us on Facebook, Twitter, Instagram, or TikTok.

As AI advances on a seemingly daily basis, wholesale distributors have a new tool to establish thought leadership, create marketing innovations, and deepen partnerships with manufacturers.

But how does this new tool work? And is it authentic?

On this week's episode, Kevin and Tom take a closer look at the impact of B2B AI on content creation, and the importance of authentic thought leadership in marketing. (Hint: it's all about the need for data-driven marketing strategies and the challenges of content authentication in the age of AI-generated content).

We also touch on the significance of brand integrity and the use of blockchain technology for content authentication.

The discussion also moves into the importance of security in Generative AI projects, emphasizing the need to prioritize security measures in AI initiatives.

If you're looking for insights to the current trends and challenges in the wholesale distribution and manufacturing industry—with a healthy dose of the importance of data, authenticity, and security in marketing and technology initiatives—this is an episode you won't want to miss!

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

Follow us on Facebook, Twitter, Instagram, or TikTok.