Listen free for 30 days

Listen with offer

  • Strategic Marketing

  • Insights on Setting Smart Directions for Your Business
  • By: Marcia Yudkin
  • Narrated by: Marcia Yudkin
  • Length: 2 hrs and 17 mins
  • 1.5 out of 5 stars (2 ratings)
Get this deal Try for £0.00
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Strategic Marketing cover art

Strategic Marketing

By: Marcia Yudkin
Narrated by: Marcia Yudkin
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

 Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy cover art
How to Network cover art
It's Your Business cover art
Visibility Marketing cover art
Changing the Channel cover art
Never Get a 'Real' Job cover art
The Book on Account Based Marketing cover art
Book the Business cover art
Buying Customers cover art
The Power of Why cover art
Consulting Success cover art
Do It! Marketing cover art
Overdeliver cover art
The 1-Page Marketing Plan cover art
The Ultimate Sales Machine cover art
The Best of Guerrilla Marketing cover art

Summary

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin
Forecasting & Strategic Planning Marketing
Show More Show Less

Critic reviews

"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees."(Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!)
"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties." (Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules)

What listeners say about Strategic Marketing

Average customer ratings
Overall
  • 1.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Paul

Long sales letter in audio form

This is not a marketing book, it is a long sales latter for her services. Do not waste your money, if she was any good should gain sales by delivering value.
Not telling to sign up to her programs every other minute.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!