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Hook Point
- How to Stand Out in a 3-Second World
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
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Hook Point
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Summary
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
Critic reviews
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress)
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)
What listeners say about Hook Point
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Devastator06
- 20-07-23
Visit my website
There are some good ideas but the constant direction to his website every few minutes is jarring and after a while you just lose interest and wish for the book to be over.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- SHOPPER
- 08-09-21
Visit my website, visit my website, visit my website
He really could’ve just said all supplementary content is on his website but say it once. Pretty good book but the ‘VISIT WWW.’ Literally every minute is really distracting and pushy
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Jordan A.
- 01-05-21
Pointing out the obvious
Not exactly a light bulb moment book. It simply points out the blatant techniques that all successful marketeers adopt and we see happening every day in front of us. If you are a real marketing novice, it’s not bad but if you are looking for something more sophisticated and enlightening, you’ll get bored very quickly.
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2 people found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Anonymous User
- 18-09-21
A lot of name dropping
Great tips but very focused in the authors industry and a lot of personal examples feels like he wants to sell him self
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Harun Rabbani
- 23-09-21
I was hooked
Brendan Kane clearly has honed in on one very important aspect of copywriting and marketing. It completely resonates with me as the most successful modern day entrepreneurs like Gary Vee consistently emphasise that we now live in an “attention economy”.
Hook Point gives clear guidance for readers to learn how to master the attention economy. I’ve listened to the audiobook version and am on my second listen to ensure I can implement as much as I can of Kane’s teaching.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 12-02-22
really valuable fresh strategy content
this content if fresh, relevant and even marketing experts will learn how little we know about todays marketing in a 3 second world. def in my top 5 business books.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 24-06-21
great book
serious food for thought. great value is this book. really has helped me understand offering approaches to social media advertising and just general posts
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Mr M A BIGNELL
- 16-07-23
I took notes
It got me to pick up a pen and buy a notebook. Some real gems in there. Not every word is breathtaking but there are some real nuggets to get the brain ticking. Enjoyed it.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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- Amazon Customer
- 09-07-23
Alright but too long
This book could have been probably condensed down to perhaps 1-2 hours, which would have made it a much more accessible book. The current length just ensures that important information gets lost in the noise. Also, there is a constant reference to the author's website, so much do that I had to stop listening to the audio book, it's just too much self advertising, it feels like I'm paying to get spammed. Having said that, there are good points in this book, but there are other books that bring this message across much better and more concise.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Paul R Palmer
- 18-08-21
Excellent content but overshadowed by selling
I like the content, there's a good strategy to develop and test your own hook points after educating the listener in what one is. The second half has way to much advertising clearly the author is using the book to pitch for new business
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