Penguin presents the unabridged downloadable audiobook edition of Think Simple written and read by Ken Segall.
In Think Simple, Apple insider and New York Times best-selling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean start-up, this guide will teach you how to crush complexity and focus on what matters: how to perform better, faster and more efficiently.
Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and Hyundai Card - Segall provides a simple road map for any company to find success.
©2016 Ken Segall (P)2016 Penguin Books Ltd
Very shallow proposal and a bit too much of Steve Jobs evangelism. These days you can write a book about anything in business and to add weight to your theories you look for similarities in companies like Apple and that's it. Simplification is very important but should not be overrated. I am sure Ken Segall could write many books about companies failures for oversimplify.
The stories in the book are great as you can hear of numerous success stories in many industries using the principles outlined. My industry is real estate and there is even a great example of that in this book. Loved it and highly recommend it.
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