We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
 >   > 
Targeted Audiobook

Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Regular Price:£14.39
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

©2015 Mike Smith (P)2014 Audible Inc.

What Members Say

Average Customer Rating

4.5 (2 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Overall
4.5 (2 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
4.5 (2 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

Sort by:
  • Dan P Shortway
    06/10/15
    Overall
    Performance
    Story
    "Well written and relevant"

    This is a well written and relevant book for anyone who uses the Internet and should be required reading for anyone in marketing. Internet privacy is something you should be aware of and an active participant in.

    0 of 0 people found this review helpful
  • Jonathan Ratliff
    26/07/15
    Overall
    Performance
    Story
    "Great book. Need a hard copy"

    It is a very informative book but there are several references to diagrams in the book that an audible listener misses out on. I enjoyed the book and will be buy a hard copy to keep as a reference. Highly recommend.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.