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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
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Summary
Small changes can deliver big new product results.
Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation.
As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to:
- Fill your pipeline with profitably growing new products
- Finish new product programs on time and on budget
- Select winners so resources aren't wasted on canceled projects
- Focus on creating value for customers and shareholders
- Hit your new product sales targets more consistently
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What listeners say about Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- CC
- 21-08-14
Valuable knowledge in a well told business novel.
If you could sum up Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources in three words, what would they be?
TOC for innovation
What other book might you compare Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources to, and why?
It's a cross between Who moved my cheese and Critical Chain
Which character – as performed by Ann M. Richardson – was your favourite?
n/a
If you made a film of this book, what would be the tag line be?
Develop products faster, easier.
Any additional comments?
This is a good audio business novel.
If you are familiar with TOC then you'll spend a bit of time covering familiar ground, understandably, but then you'll get to knew stuff in the 2nd half.
I prefer listening to books, nowadays, so I'm pleased I can now do that with Simplifying innovation.
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