©1993 Morgan Seminar Group
"This superb [program] provides invaluable pointers on significant details that are often overlooked by cold-callers. You'll find this...a worthwhile addition to your...library." ( James Crawford, Personal Selling Power)
I work in sales, and I do a lot of cold calling. I am also always keen to improve so I get through a lot of sales books. This is by far the worst one that I've found yet. Egg sucking 101 doesn't even begin to describe it. I couldn't think of anyone who would benefit from reading this, not even on their first day.
Also having read a decent number of competing sales books I noticed that several of the techniques espoused by the author have been identified as "mistakes" by other authors. Rebecca Morgan's style could be described as over simplistic, out dated, and only effective when making assumptions which are not in my experience realistic. There are in my opinion much better sales books out there, and authors who seem to point blank disagree with Rebecca Morgan, and I believe they make a much better case for their position. I much preferred Mike Le Put.
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