Listen free for 30 days

Listen with offer

Try for £0.00
Thousands of incredible audiobooks and podcasts to take wherever you go.
Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Branding for Dummies, 2nd Edition cover art

Branding for Dummies, 2nd Edition

By: Bill Chiaravalle, Barbara Findlay Schenck
Narrated by: James Fouhey
Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £15.99

Buy Now for £15.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

 Shoot the HiPPO cover art
Instant CEO - A smart girls guide to starting an online business cover art
Growth Hacking: Level Up Your Startup cover art
The Ultimate Management Book cover art
Start Blogging cover art
Social Media Marketing for Business and Influencer (Facebook, Instagram, Youtube, Twitter), Network Marketing, Amazon FBA, Dropshipping, Private Label Shopify E-Commerce cover art
Branding cover art
Branding: The Fast & Easy Way to Create a Successful Brand That Connects, Sells & Stands Out from the Crowd cover art
Inbound PR cover art
Trust Signals cover art
Change Your MindSet Your Goals cover art
Social Media Marketing Algorithms cover art
Business Promotion Techniques for Beginners cover art
Starting an Online Business from Zero cover art
The Art of Social Selling cover art
Instagram Influencer Marketing Secrets cover art

Summary

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding for Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions - or anything in between - Branding for Dummies makes it fast and easy.
©2015 John Wiley & Sons, Inc. (P)2019 Tantor
Advertising Marketing
Show More Show Less

More from the same

Narrator

What listeners say about Branding for Dummies, 2nd Edition

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for IDAR

Well worth a listen.

really good insite into the subject with some handy pointers. I will be getting the paper book for the pictures!

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!