Legendary music producer LA Reid - the man behind artists such as Mariah Carey, Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Pink, Justin Bieber, and Usher - changed the music business forever. Now he tells his story, taking fans on an intimate tour of his life. Sing to Me is a fascinating journey from Reid's small-town R&B roots in Cincinnati, Ohio, and his work as a drummer to his fame as a Grammy Award-winning music producer and his gig as a judge on the hit reality show The X Factor.
Reid takes listeners behind the scenes of the music industry, charting his rise to fame and sharing stories of the countless singers he's met, nurtured, and molded into stars. Part music memoir, part inspirational business guide, Sing to Me is full of Reid's trademark passion and ingenuity and introduces a multifaceted genius who continues to shape pop culture today.
©2016 LaCoCo, LLC (P)2016 HarperCollins Publishers
It provides a great insight, through LA Reid's life, into key aspects of the music industry such as identifying and managing talent and the subtle differences between running large labels and small labels and labels with strong identities.
LA becoming the president of Def Jam which had a strong rap identity and which raised problems of authenticity because LA was not a "rap guy" and the artists and other staff were not buying into him running the label - which was resolved by bringing in Jay-Z to manage the label (which was a tight negotiation) who was well respected.
He has a great voice and enunciation was brilliant - wasn't annoying like some narrators can be.
Can't come up with a good one!
Couldn't stop listening to this. Worth every penny. LA Reid reminds us how far resilience and an ear for a hit record can take you.
"Wow!! What a journey!!!"
This was some story people. I gotta thank L.A. for sharing with us his journey. This was the most inspirational 'book I've listened to' in years. I never knew the depth in which he was involved in the music game. I've followed him since the late 80's but only knew of him as the drummer in The Deele who was down with Babyface as a production team. Now I have a better understanding and appreciation for L.A. What bugged me out was learning about the 4 songs Anita Baker turned down. She HAS to be somewhere beating herself monthly like Lynn Whitfield in 'Thin Line' after the massive success those records had. There were so many "oh sh!+" & "really?" moments - all making for one excellent biography. Very educational also. Thanks L.A. I will be listening to this story again. The narrator was excellent. Not one dull moment. He was superb in articulating the story. L.A. - I can't thank you enough for putting this out.
"Very engaging! I couldn't stop listening."
I've listen to so many books about record executives as well as artists and musicians. This book is very well done. The narrator is excellent and adds a lot of energy to the book. The story itself is interesting and inspiring. I highly recommend.
"If you love music , you should buy this book."
If you love music, you should buy this book. I hope baby comes out with a book too.
"This is a good book"
I'm impressed about the gradual build of material this book is definitely a must read. It helps me to understand my favorite music much more
I loved this book! While getting to know more about music mogul LA Reid, I was also treated to a lesson in music. Not only did I learn the back story on many of my favorite songs, but I was also exposed to a few different bands and singers that I had not previously heard. You'll want to listen to this one from start to finish and will think about it when you aren't listening.
"Confessions of a Music Industry Executive"
Music executive and impresario L.A Reid chronicles some of his biggest moments in pop culture that include signing the likes of Usher, Mariah Carey, Outkast and Rihanna. Reid's career spans over three decades, and at times his current relevance and larger than life persona makes the historic elements of his story seem antiquated and out-of-date. You may find yourself saying "let's get to the good part", which for me began when Reid took over at Island/Def Jam. Everything prior to that (TLC, Toni Braxton) has been rehashed dozens of times before by others. Beyond the typical stories of success after success (which he almost always seemed to be able to predict), Reid does well in giving an executive account of the industry, highlighting his relationship with the likes of Clive Davis, Doug Morris and Jay-Z. Surprisingly he reveals a lot regarding some of his personal insecurities, which for me worked best when he was in transition from one phase of life to the next. For the most part I would have preferred he focused solely on the industry. But overall Reid's storied legacy alone makes it worth the listen. Given his stature today as a fixture in pop culture, it may have been better for him to start with the present and work his way back.
"Couldn't stop listening. Fascinating story."
Kinda slow beginning, but really great once it got going. Only knocks were the treatment of Shakir's death (way too vague for a major character and LA's best friend) and the last couple chapters which seemed to be a little less entertaining, although not due to a lack of content. In the epilogue he goes to some length to answer the question, "who is your favorite band you ever signed?" which I think was a good way to end since his story is not truly finished yet. The narrator was really good and appropriate.
"Exactly what I wanted...."
yes I would, I worked in radio for years, I loved all the backstories to songs and people...it didn't feel gossipy...it was very interesting.
I have listened to other performances. Although he does a good job, I wish for the Autobiographies, they would read their books themselves. Sometimes it takes a minute for me to take the voice Dion offers seriously...it would not feel this way if it were a fictional book with fictional characters.
As a songwriter and artist I found this book to be inspiring and motivational. It gave me faith that some music executives out there still have soul and value the importance of a great song. Very informative and gave good first hand accounts of record industry happenings.
it's always great to learn perspective and business and creative lessons from someone as seasoned as LA Reid. The story moved, flowed and I appreciate his honesty in not only celebrating his career triumphs, but also his challenges.
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