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  • I'm Feeling Lucky

  • The Confessions of Google Employee Number 59
  • By: Douglas Edwards
  • Narrated by: Douglas Edwards
  • Length: 16 hrs and 14 mins
  • 4.4 out of 5 stars (348 ratings)
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I'm Feeling Lucky cover art

I'm Feeling Lucky

By: Douglas Edwards
Narrated by: Douglas Edwards
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Summary

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.

Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.

I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.

©2011 Douglas Edwards (P)2011 Audible, Inc.

Critic reviews

"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." ( Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” ( AudioFile)

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars

A Good Second Book On Google

Three years ago, I read "In the Plex" an excellent book on the development of Google, and which I would recommend as a first book on Google.

But, once you've read a generalist book such as "In the Plex", and if you want to know more about Google, then I would really recommend reading "I'm Feeling Lucky". "I'm Feeling Lucky" is a personal retelling of one person's life at Google from 1999 to 2005 and as such it makes Google come alive as a "real person". One gets to see that all was not pristine' it had turf wars, office politics, and the 2 founders may certainly have been geniuses in many areas, but not definitely in people or organisational management, and one understands why the board forced them to get a CEO.

I would not recommend this as a first book on Google, but wholeheartedly as a follow-up book.

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4 people found this helpful

  • Overall
    5 out of 5 stars

I was there

By the end of the book I felt I had been there, and gone through this torturous yet adventurous journey with Douglas. Amazing narration with a surprisingly honesty and personal side to it.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Loved it!

why hasn't this been more popular. it is an awseome insiders account of how Google works. Different but delivered with as much authenticity as Eric Schmidt's version.

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

A fascinating insight in to the world of Google...

I really enjoyed this insight in to Google, what it was and what it has now become in the 13 years or so since this book was written.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

far too long and at many times unclear

should have been much much shorter. and more clear. it makes you to go back many times to get the point.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

An entertaining and interesting listen.

Well read and enjoyable to listen to. Interesting to hear how some of the technologies we take for granted evolved...and how some of them accidentally paid dividends.

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  • Overall
    5 out of 5 stars
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Fantastic

I really enjoyed this book start to finish. Fantastic narration by the author and well written. Truly inspiring insight into a start up on its journey to superstar in 5 years. I love it and highly recommend it

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

Pretty dull is all I can say

I only got about 25% of the way through this... pretty dull story of how Google came to me. Very little (if any) drama, humour or excitement - just factual retelling of the events. I am not sure why it gets so many good reviews - perhaps the super geeks love it ?

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  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Man looks for job, man gets job

A marketing guy gets a job with a company that doesn’t do marketing, so he finds ways to spend his time. The end.

Started this three times, convinced I’d missed something. I hadn’t and, at 15 hours long, it wasn’t worth preserving.

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2 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

I'd rather go to the dentist!

Well certainly not someone I would invite to a dinner party. This book was a waste of time, energy and money. I'd rather be eaten by a lion and my still alive body rolled in salt than listen to anymore of this!

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2 people found this helpful