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  • I'm Feeling Lucky

  • The Confessions of Google Employee Number 59
  • By: Douglas Edwards
  • Narrated by: Douglas Edwards
  • Length: 16 hrs and 14 mins
  • 4.4 out of 5 stars (348 ratings)

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I'm Feeling Lucky cover art

I'm Feeling Lucky

By: Douglas Edwards
Narrated by: Douglas Edwards
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Summary

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.

Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.

I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.

©2011 Douglas Edwards (P)2011 Audible, Inc.

Critic reviews

"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." ( Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” ( AudioFile)

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What listeners say about I'm Feeling Lucky

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  • Overall
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Fantastic Book!

Would you listen to I'm Feeling Lucky again? Why?

I wouldn't listen to the book again, that's not because I didn't enjoy it though, it's just because I don't listen too or read books twice.

Who was your favorite character and why?

Douglas Edwards! He was the star of the book as the book was written about his time at Google. He was an extremely interesting and very funny man too, he made the story of Google a lot more interesting than it would have been otherwise.

What does Douglas Edwards bring to the story that you wouldn’t experience if you had only read the book?

His humour and knowledge that wouldn't have come across to me if someone else had been reading the book

Was there a moment in the book that particularly moved you?

The ending as I didn't think it would end as abruptly as it did and in the manor that it did

Any additional comments?

Fantastic all round story with the narrator being the man who wrote the book!

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

A very forgiving person

Douglas Edwards reads his own, incredible story, very well.

It is a class lesson in marketing and communications, having to work with bright people, whose lack of knowledge and experience in communications led Douglas to have to explain everything, be overruled, be proven right and not be properly appreciated or respected.

He earned every cent.

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  • Overall
    5 out of 5 stars

Interesting and insightful

For anyone interested in Google or working at an internet based business this book is a must read/listen. Douglas gives a detailed account of his 6 or so years at Google as the business went from a small start up to the massive internet giant it is today. Douglas also reads it excellently and as it is his story you get a better feeling of his feelings about the different things that happened during his time there. Highly recommended.

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    5 out of 5 stars
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Utterly fantastic, I cried at the end

This was a brilliant, engrossing, roller coaster of a book covering the first 5 years of Google. I was totally hooked.
The energy is frenetic and reflected life in Google. I suspect the energy barely subsided after Doug left if tales of Larry and Sergey were anything to go by.

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    5 out of 5 stars
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Amazing book. Very inspirational.

Would you recommend this audiobook to a friend? If so, why?

Inspirational. Makes you understand what it takes to make sound business decisions. And it makes a case for how google is not evil, for if it was it would lose the users trust and thus lose it's own corporate power.

Was this a book you wanted to listen to all in one sitting?

Yes.

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thank you Doug!!

Thanks a lot for doing such a great job. I know you didn't need to write this never-mind read it yourself. It means a lot. I drew insights from this which have helped me enormously and my fledgling to-be-business.

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  • Overall
    5 out of 5 stars
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Pulling Back the Curtain

Would you consider the audio edition of I'm Feeling Lucky to be better than the print version?

N/A

Who was your favorite character and why?

N/A

Which scene did you most enjoy?

Brilliant description of the development and evolution of Google.

If you made a film of this book, what would be the tag line be?

Pulling back the curtain.

Any additional comments?

A true insider view of one of the world's most ambitious companies. I enjoyed that there appears to be no axe to grind, you get the feeling that this is how it happened.

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Excellent insight into one of our top start ups

Well read story from the inside that gives a detailed picture of what it was like from the inside.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    2 out of 5 stars

Hard to keep up with the timeline

Good book, it was a little difficult to keep up with the timeline because Google was moving so fast so 4 hours into the book and there has been a lot of things happening and its only been 4 days apart from that it was a good book

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Interesting

Interesting to hear the Google story from a different perspective. Glad I got the book and will listen to it again at some point.

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