In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.
What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
©2008 Richard Branson; (P)2009 Random House Audiobooks
So interesting that I found myself making excuses to find time to hear more and got through it in a couple of days. Interesing insights and so much better that it's read by the man himself, from wherever he preferred.
Different from the books he has done before Richard Branson gives solid business advice from his own experiences.
Richard Branson is someone I admire enormously for his ability to achieve multiple successes over a long period of time, and that's something he talks about at some length. Once I started listening I couldn't stop - quite compelling.
I was surprised to find the narration was by Richard himself and I considered it a major bonus. He has a good easy-going style.
If you're in business - listen to this audiobook!
This is a really good listen, not only from the practical `tit bits` and fascinating story of one of our Great business men, but vastly enhanced by the fact that it?s read by the man himself. Unlike his autobiography, Loosing My Virginity, Business Stripped Bare is an excellent listen as the author is able to articulate far more so than any narrator, the feeling and exhilaration behind the stories and history, the amusement and exasperation? A simple must read for all Branson enthusiasts and business managers alike. A definite will listen again too.
Great book. He does as you would expect talk about the Virgin brand a lot, very positively! but its interesting, balanced and honest. Would recommend.
This was my first book on Audible.co.uk. I found it interesting, funny, witty and very enjoyable. I believe through this reading/listen, I learned to love self narrated biographies. Sir Richard gives us a very compelling personal look at his life. Well worth one credit. I ended becoming a fan of audible books.
This was my first book through Audible.co.uk and thought I would spend 10 mins at a time on it but found it very interesting and enjoyable as not a very fast reader, I read/listen to it in about a week. His explanations of a few of his ventures and how he addapted them to his style and great customer service which is a must in the present day, wish others could adopt his style. Great book and makes a differance being read by author
I enjoyed the read but felt he had some scripted parts (obliged to say for business reasons?). Found it less interesting than his "out there" persona...
"Profound insight and unique perspective revealed."
Once again, sir Richard, delivers sound advice and profound insight into his visionary entrepreneurial leadership and management methods. This book offers a concise, no-nonsense review of what, to his belief, constitute critical components of Virgin's highly successful and dynamic, global business and brand, strategic and tactical leadership and management formulae. Sir Richard underpins the importance of his Virgin team in terms of their unique working environment and the type of person employed there; the result is a top down inspired Virgin community and culture that nurtures and empowers Virgin types and values. Real-life experiences,both successes and mistakes illustrate in Aesop-like fashion the value of experience; learning quickly from mistakes is deemed an investment, not a cost, and thus frames a refreshing and healthy attitude to risk taking, which appears a cornerstone of Virgin's culture, a defining trait of Virgin character, perpetuating a Virgin can-do attitude. Virgin cultivates mobile, globally aware, positively optimistic, inspired, can do, business teams whom thrive and endeavor to continually innovate and lead as a norm of cultural practice in a volatile business world and environment where rapid change is only one of a very few other certainties!
This justifiably deserves my two thumbs up! (5/5 stars).
What it first seems will become an awkward, rushed home narrative, surprisingly vanishes and the style, instead, adds authenticity and a genuine feel to this pioneer's legacy. Branson's real to life depiction of Virgin's global business journey is perfectly suited to audio book format.
(My decision to burn CD's for the drive around town, ended with my sitting in the car in the car park at my first destination, astute and entrapped until the end).
Furthermore, the narrative continues to refresh, motivate and inspire the more it is listened to. I'm confident and hope it will reach out and have a similar affect on you!
"awesome listen, wish it was unabridged"
This one's a great listen, narrated by the man himself. My only complaint was that it ended too early because it isn't unabridged.
"Really an Autobiography"
Interesting in that I'm a fan of this great entrepreneur, but it is really an autobiography more than a how to book. Just so you know.
"A worthwhile listen"
Well narrated by Richard Branson who tells many stories about the reasons for the success of his Virgin brand of companies. It's not a 'how to' business book but more an insight into the traits that have made him a success. A worthwhile listen.
Could have been read with a bit more enthusiasm.
Go for one of his other books.
Probably not the most actionable book you'll ever read, but still very interesting and entertaining.
This audio book is outstanding, up until the point where Richard starts going into outdated Global Warming theories, where he has clearly had too much influence from Al Gore and Gordon Brown.
I love the environment, but ClimateGate and also outside data have given us real cause to doubt the data Richard relies on. New research shows greenhouse gases are NOT trapped by the upper atmosphere at all, but escape into space, and that we may be heading into a natural period of global cooling. Furthermore, the whole carbon credits scheme appears to be politically and financially motivated (tens of trillions of dollars are at stake for a few people and companies, including several that Gore is on the board of), and will do great harm to poor, less developed countries, for example. The environment is important, but we have threats more real than global warming, like the depletion of ocean life. If it actually is a threat, there are cheaper ways to deal with it, such as those discussed in the bestselling book (and audiobook!) SuperFreakonomics by Steven J. Dubner.
Would like to see more audiobooks by Richard Branson brought to Audible! (Also maybe the unabridged version of this book?)
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