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Restaurant & Bar Marketing
- The No Bulls#it Guide to Improving Guest Counts
- Narrated by: Erik Shellenberger
- Length: 1 hr and 54 mins
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Restaurant & Bar Marketing
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Summary
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
This is how to improve guest counts and run a successful bar or restaurant.
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What listeners say about Restaurant & Bar Marketing
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Dan Gibney
- 15-10-20
Good listen!
Good book, straight talking and to the point.
He doesn't over complicate it with marketing jargon.
Recommend to understand the insight of people's behaviour within the food industry.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Ahmed Rehan
- 18-10-19
Short and concise
Short and concise book full of tips on how to conduct online marketing for your bar and restaurant. Great listen. Take notes.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- MR D Shukla
- 15-09-20
decent enough nothing new
but some great reminders of marketing 101 for someone going into the industry new! like me
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 15-01-23
No thrills
I like the straightforward, no nonsense attitude of this guy. Give it a go!
Very refreshing!!
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