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  • Pre-Suasion

  • A Revolutionary Way to Influence and Persuade
  • By: Robert Cialdini
  • Narrated by: John Bedford Lloyd
  • Length: 9 hrs and 24 mins
  • 4.4 out of 5 stars (154 ratings)

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Pre-Suasion

By: Robert Cialdini
Narrated by: John Bedford Lloyd
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Summary

Brought to you by Penguin.

When it comes to persuasion, success can begin before you say a word.

In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.

New York Times best seller

Wall Street Journal best seller

A Financial Times best book of 2016

Inc. Best sales and marketing book of 2016

©2020 Robert Cialdini (P)2020 Penguin Audio
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What listeners say about Pre-Suasion

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How did I manage before reading this book!?

An excellent book that perfectly complimented the previous book by the same author "Influence".
To tell you how good the book is, I will be reading it again in-shaa'Allah. Highly highly recommended because after absorbing the information within one becomes aware of our innate nature in decision making and how our decisions can be so easily persuaded by different contextual cues. We think we are making an informed choice based on our experience in life but actually we are highly vulnerable to decisions based on the immediately preceding context. Fascinating!!! I want to talk to people about this book!!

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    3 out of 5 stars

Narration is terrible

The awful narration completely spoils what could have been a great book, it's like listening to a cheesy infomercial or an 80's corporate training video

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4 people found this helpful

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Great from Dr Cialdini as always

Exciting book I finished in a few days. Voice was engaging. Great people for young people to learn how to use persuasion tactically and ethically and also to learn how to not get deceived by advertisers. Highly recommended read 📚

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    3 out of 5 stars

If influence is interesting to you, devour this.

Robert Cialdini is, without doubt, a leading researcher and teacher in the area of influence. This book follows on very nicely from his classic text 'Influence: the psychology of persuasion.
If you don't know Cialdini, you don't know influence.

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It’s well evidenced, insightful and persuasive

Pre-suasion compliments and builds on Cialdini’s earlier “influence”. It’s thoughtfully put together and every point is carefully evidenced.

I have a couple of reservations though. First it borrows quite a bit of content from Influence and I recognised some of the examples. Second to be effective in bringing change in how you work you need to practice. In this I am not sure audiobook is quite the right tool - if your attention wanders - you missed it. So I have listened to this twice and taken notes to grasp some of the ideas. And perhaps that’s the greatest compliment - the ideas are really worth understanding. And I think the evidence presented on corporate integrity is really important and deserves further research. Corporate malfeasance is much more expensive than we realise.

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Mind blowing

Very easy to listen to and mind boggling at the same time.
I bought this book after purchasing INFLUENCE and the author takes it to another level explaining how unaware we are of the things that affect us.
I highly recommend!

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3 people found this helpful

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Such an interesting story

Having an ethical business helps the marketing efforts and build a better environment for the employees and customers.
I am so excited about the lessons I've learned from this audio book.
Great work.
Florin Carare

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better than influencd

You can listen to this at 2x the speed and still get most of it. It is very easy to follow.
If you are deciding between this one and influence, don't, just read this one.

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4 people found this helpful

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Good book, but not groundbreaking

Lots of examples and stories combined with clear everyday language makes this book easy to understand. I think it's a must-read for anyone I interested in marketing, negotiation or motivation.

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2 people found this helpful

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Excellent read for sales

Great help as a book on sales and marketing, all insights hugely valuable to listeners

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