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Masters of Scale

By: Reid Hoffman, June Cohen, Deron Triff
Narrated by: Reid Hoffman, William DeMeritt
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Summary

Brought to you by Penguin.

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories- as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.

Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century.

Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a 'squirmy no'? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)

Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom and strategies that will inspire you to reimagine how you do business today.

©2021 Reid Hoffman, June Cohen, Deron Triff (P)2021 Penguin Audio
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What listeners say about Masters of Scale

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    4 out of 5 stars
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Terrible format

Terrible cuts and multi voice management. I personalny found it distracting and podcastish
I expect something different from an audiobook

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  • Overall
    5 out of 5 stars
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inspiring stories

the book is full of stories of successful entrepreneurs by their voices, it gives you good feeling to listen to their stories by them.

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Really good companion for my morning routine

Really good companion for my morning routine. It was good to hear stories of courageous people who have the staying power to scale their startups. I found a lot of overlapping stories with Guy Raz's "How I built this".

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    3 out of 5 stars
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Diluted

The book starts captivating but it gets dilute towards the end. It’s not bad, it’s not good, it’s not there yet.

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