Listen free for 30 days
Listen with offer
-
Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.00 for first 30 days
Marketing 5.0
Buy Now for £12.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
More from the same
Love Books? You'll Love Audible.
Transform your day
Replace endless scrolling with endless listening. Chores can be fun.
Listen everywhere
You can’t turn pages while you drive—but you can press play.
Carry your entire Library
Your stories go where you go. Audiobooks don’t weigh a thing.
Listen and learn
Discover stories that can change your mind, your well-being, and your life.
Reach your reading goals
Download titles to listen offline, wherever you are in the world.
Find your niche
WIth thousands of titles to explore, there’s something for everyone.
What listeners say about Marketing 5.0
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Andreia L.
- 01-09-22
Must read
For marketers that is a huge update on how the market is changing and how we can be ahead of time.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall1 out of 5 stars
-
Performance1 out of 5 stars
-
Story4 out of 5 stars
- Dreia
- 18-01-23
Off-putting narrator (audiobook)
There’s something very off putting about the narration. It’s distracting and the over-emphasis on some words is unnecessary and silly. The narrator should have just spoken in a normal voice and tone rather than over the top intonation. Shame, it’s got great content otherwise. I should have just bought the actual book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall2 out of 5 stars
-
Performance1 out of 5 stars
-
Story1 out of 5 stars
- Anna B.
- 12-08-22
book of nothing
there's zero actual content in this book. empty high level stories are retold over and over. Not recommended
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall2 out of 5 stars
-
Performance1 out of 5 stars
-
Story1 out of 5 stars
- Paul T.
- 05-06-22
content light
nothing really new, unfortunately.
80% the same as other books/contents out there, was hoping for me.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!