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Best Sellers
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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Use the speed function to listen at x1.45
- By Joe Dix on 08-07-22
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
-
Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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More for established corporates, terrible reading
- By stryder on 25-07-16
By: Byron Sharp
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
By: Jonah Berger
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Can't listen to narrator
- By Observer on 05-06-15
By: Nir Eyal, and others
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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very useful read
- By John Gould on 02-08-15
By: Al Ries, and others
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall
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Performance
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Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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Unresearched and unfounded personal advice
- By Aika on 09-04-18
By: Phil M. Jones
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
-
-
Use the speed function to listen at x1.45
- By Joe Dix on 08-07-22
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day....
-
-
More for established corporates, terrible reading
- By stryder on 25-07-16
By: Byron Sharp
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
-
-
Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
By: Jonah Berger
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
-
-
Can't listen to narrator
- By Observer on 05-06-15
By: Nir Eyal, and others
-
The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
There are laws of nature, so why shouldn’t there be laws of marketing....
-
-
very useful read
- By John Gould on 02-08-15
By: Al Ries, and others
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
-
-
Unresearched and unfounded personal advice
- By Aika on 09-04-18
By: Phil M. Jones
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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ok but not great and nothing really new
- By dave on 18-01-21
By: Joey Coleman
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Excellent sales book.
- By Mark on 15-01-17
By: David Hoffeld
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Citizens
- Why the Key to Fixing Everything Is All of Us
- By: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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Overall
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Performance
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Story
"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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An insightful and uplifting read
- By Amazon Customer on 29-11-22
By: Jon Alexander
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
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Repetitive
- By Pedro on 11-02-24
By: Matthew Dixon, and others
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- By: Wayne McCulloch
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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Informative and easy to listen
- By Cutelittleteacup on 30-12-23
By: Wayne McCulloch
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Behavioural Economics in Perspective
- By Judy Corstjens on 27-01-16
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- By: David McWilliams
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Unabridged
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Overall
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Performance
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Story
In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....
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Ah, sure jasus it’s great
- By Lily O'D on 24-11-19
By: David McWilliams
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Overall
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Performance
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Story
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Must read
- By Greig Stirling on 16-10-17
By: Paco Underhill
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 2 hrs and 16 mins
- Abridged
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Overall
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Performance
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Story
Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques....
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5 out of 5
- By Graham Keegan on 08-03-14
By: Ron Willingham
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- By: Joshua Seiden
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Unabridged
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Overall
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Performance
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Story
This book is a practical guide to using outcomes to guide the work of your team....
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Listned
- By Onedmc on 22-10-19
By: Joshua Seiden
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Interesting and Informative
- By JP on 22-11-23
By: Matt Johnson PhD, and others
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- By: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Story
An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
By: Adam Alter
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Direct
- By Rony on 30-09-23
By: Wes Bush
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Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall
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Performance
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Story
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Good read but
- By Temi Mogaji on 25-01-18
By: Clayton M. Christensen, and others
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....
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Outstanding...
- By Stephen Conway on 24-01-21
By: Richard Shotton
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Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....
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Great Case Studys
- By tom on 10-05-22
By: Emily Heyward
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KasiNomic Revolution
- The Rise of African Informal Economies
- By: GG Alcock
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Unabridged
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Overall
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Performance
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Story
Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations....
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Excellently told
- By Hayley R on 29-12-23
By: GG Alcock
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- By: Tim Wu
- Narrated by: Marc Cashman
- Length: 4 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....
By: Tim Wu
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall
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Performance
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Story
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Helpful CX Introduction, annoying listen.
- By Nathan on 14-05-24
By: Matthew Dixon, and others
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
By: Philip Kotler, and others
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
By: Jim Kalbach, and others
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Interesting perspective
- By rvegmen on 18-06-16
By: Elizabeth Dunn, and others
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- By: Andy Nairn
- Narrated by: Neil Glasgow
- Length: 5 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO....
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An enjoyable business book
- By andy o on 30-06-22
By: Andy Nairn
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Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
By: Jonah Berger
New Releases
-
Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall
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Performance
-
Story
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
By: Philip Kotler, and others
-
100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
-
Overall
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Performance
-
Story
Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
By: C. Richard Weylman, and others
-
Social Media Explained (Third Edition)
- Marketing Success in the AI Era
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 3 hrs and 56 mins
- Unabridged
-
Overall
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Performance
-
Story
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.
By: Mark Schaefer
-
Affiliate Marketing: Your Path to 10K/Month
- Build Your Own Successful Affiliate Marketing Business, Generate Passive Income and Earn Your First 10K in Commissions + Secret Winning Products
- By: Ethan Robinson
- Narrated by: Russ Jankovitz, Digital Marketing Studio
- Length: 5 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you dream of building a successful online business but feel overwhelmed by the complexity of getting started? Inside this comprehensive guide, you'll discover everything you need to know to launch and grow a profitable affiliate marketing business from scratch.
By: Ethan Robinson
-
Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- By: Mark Osborne
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.
By: Mark Osborne
-
Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
-
Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
By: Philip Kotler, and others
-
100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
By: C. Richard Weylman, and others
-
Social Media Explained (Third Edition)
- Marketing Success in the AI Era
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 3 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.
By: Mark Schaefer
-
Affiliate Marketing: Your Path to 10K/Month
- Build Your Own Successful Affiliate Marketing Business, Generate Passive Income and Earn Your First 10K in Commissions + Secret Winning Products
- By: Ethan Robinson
- Narrated by: Russ Jankovitz, Digital Marketing Studio
- Length: 5 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you dream of building a successful online business but feel overwhelmed by the complexity of getting started? Inside this comprehensive guide, you'll discover everything you need to know to launch and grow a profitable affiliate marketing business from scratch.
By: Ethan Robinson
-
Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- By: Mark Osborne
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.
By: Mark Osborne
-
Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.