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Total Competition

Lessons in Strategy from Formula One

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Total Competition

Yazan: Ross Brawn, Adam Parr
Seslendiren: Adam Parr, Peter Noble
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'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. Management Management & Leadership Motor Sports Personal Development Personal Success Sports İş İlham verici Şöhret Yarış Liderlik Sport Management Strategy
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Eleştirmen yorumları

‘A fascinating insight’ (Giles Richards)
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' (Edd Straw)
'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.'
'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.'
'Frank, fearless and original... I hung on every word' (Murray Walker)
'The closest thing there is to a certificable genius'
Tüm yıldızlar
En alakalı
it is always quite interesting listening to a leader 's experience expecially if in a high competitive environment.

leadership

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Great to get inside the head of Ross Brawn, to understand the level of commitment that goes to make F1 be successfull.

Great insite into the inner workings of F1

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Good insight to F1 and business strategy, helped to be a fan and interested in F1 but also appreciate how they aligned to business and general approach. Was an honest take on how Ross adapted and gather experience over the years, I hoped that it would have had more challenges from Adam and insights form his experience also but would love to hear an update now on the years post the release of this book.

Interesting take on strategy with F1 and business

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This is an informative read but lacked the entertainment factor at times. Additionally, I wish I had read 'The Art of War' before listening to this book.

Informative

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If your professional mentor has advised you to read a book about business strategy, but you'd rather read one about professional sport, this maybe for you.

It takes the form of a conversation between an engineer and a lawyer, both of whom have been in very senior positions in Formula One teams and know the people and events they're discussing.

If I'd known before hand, that it was filed under Business, I might not have bothered - but I'm glad I did.

Business Studies for People Bored by Business

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