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Think Simple

How Smart Leaders Defeat Complexity

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Think Simple

Yazan: Ken Segall
Seslendiren: Ken Segall
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Penguin presents the unabridged, downloadable, audiobook edition of Think Simple written and read by Ken Segall.

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

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The stories in the book are great as you can hear of numerous success stories in many industries using the principles outlined. My industry is real estate and there is even a great example of that in this book. Loved it and highly recommend it.

Short and simple

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A great idea became buried under layers of overlapping concepts. Book needs simplification. At the end one wonders at the confusion of focus.

Convoluted simplicity?

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Very shallow proposal and a bit too much of Steve Jobs evangelism. These days you can write a book about anything in business and to add weight to your theories you look for similarities in companies like Apple and that's it. Simplification is very important but should not be overrated. I am sure Ken Segall could write many books about companies failures for oversimplify.

Too simplistic

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Would you try another book written by Ken Segall or narrated by Ken Segall?

Yes

Any additional comments?

Some really interesting stuff in here - but be patient to find it. Just too long - nothing simple about that

Too long

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