The Smart Business Guide to China E-Commerce kapak görseli

The Smart Business Guide to China E-Commerce

How To Win In The World's Largest Retail Market

Önizleme

Standard'ı 30 gün ücretsiz edinin

Deneme süresinden sonra aylık 5,99£. Aylık olarak iptal edilir.
0,00£ karşılığında başlayın
Diğer seçenekler

The Smart Business Guide to China E-Commerce

Yazan: Frank Lavin
Seslendiren: Nathan Sigman
0,00£ karşılığında başlayın

30 gün sonra aylık 5,99£. Dilediğiniz zaman iptal edebilirsiniz.

11,23£ karşılığında satın al

11,23£ karşılığında satın al

This Season's Biggest Deal | £0.99/mo for 3 months + £10 Audible bonus

£5.99/mo after 3 months - terms apply. Cancel monthly
China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.

The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.

A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:

-- How any brand can be a pure-play e-commerce brand in China
-- How Chinese consumers are different from U.S. consumers
-- The main platforms and social media channels
-- Case studies of success and failure in China
-- How to deal with market entry challenges, trademark registration, and product approval
-- How to compete and win in the most challenging -- and most promising -- retail market in the world
E-Commerce Economics Investing & Trading Marketing Marketing & Sales Ticaret Çin İş
adbl_web_anon_alc_button_suppression_t1
Henüz yorum yok