THE NEW G MENTALITY: Investing in your development, not your demise, is a transformative guide aimed at changing the mindset and structure of street gangs. While primarily targeting gang members, the book also offers valuable insights for those who work with gang-affiliated individuals and supporters of positive change. Through a combination of personal anecdotes, practical advice, and strategic planning, listeners will be challenged to invest in their development rather than their demise. The book emphasizes personal growth, societal impact, and the importance of community support, providing a comprehensive roadmap for anyone seeking to make a positive difference in their lives and communities.

The Author, Thomas C. Cotton III, is a trailblazer dedicated to disrupting the cycle of incarceration and poverty. For over 25 years, he has empowered people to overcome life’s obstacles and thrive. As the visionary behind two influential entities, Redemption & Advancement Alliance, Inc. and Next Level Freedom, LLC, he continues to leave a lasting mark on the field.

Mr. Cotton is a leader who authored the transformative curriculum Rethink Lyfe. For nearly 15 years, this resource has been a valuable tool in nurturing the dignity and development of the most important part of the change process—the person. His core belief centers on the person’s immense ability to grow when their mindset is reshaped, true values are embraced, and strengths are developed. The key to sustainable change is to prepare and support the person for progressive growth.

Beyond his organizational endeavors, Mr. Cotton is a sought-after expert who has lent his wisdom to numerous organizations, institutions, universities, churches, and boards. His dedication to unlocking human potential continues to inspire and catalyze change in diverse settings. He graduated from Morehouse School of Medicine with a master’s degree in justice-involved care.